“K-pop continues to dominate the conversation on Twitter globally, even during unprecedented times. Fans turn to Twitter to connect with their favorite K-pop artists and the #KpopTwitter community around the world. In the recent year between the period from July 1, 2020 to June 30, 2021, there were 7.5 billion Tweets about K-pop, setting yet another record for the most number of Tweets annually related to K-pop.”
For context, Twitter also recently shared that the gaming discussion on the platform reached a new high in 2020, at 2 billion total tweets.
So the Twitter gaming discussion, which is huge in itself, equates to just over a quarter of the total K-pop tweets. It’s hard to get your head around just how significant the K-pop Twitter community actually is.