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October 18, 2019

Many small business owners struggle with deciding on how to make the right choice for designing their website. They search the web for help with their website and find that the choice is harder than they thought. Currently there are (literally) millions of websites who claim to be professional web designers. However, one must be careful in choosing the right person or people in which to trust their company image. In this article, I will attempt to categorize web designers into manageable groups, and teach the reader the difference between the types.

Web designers fall into four general categories: freelance amateur, freelance professional, Web Design Company, Web Development Firm.

Freelance Amateur

The majority of web designers you will come across, especially searching the Internet, are freelancers. That is, individuals who do web design but are not employed by a web design company. Some are self-employed professionals but most of these freelancers are amateur-hobbyist types. They find a copy of FrontPage ™ came with their MS Office ™ Suite. They discovered how fun it could be to make web pages so they started telling their friends that they could "design" web pages.

The "pros" of using an amateur is that they are very cheap. The "cons" are too many to mention, but I'll point out a few. They have no training; they have little knowledge of what makes a good website work; they do not understand HTML code or CSS but only FrontPage point and click; they do not understand general design and layout concepts and they have little real experience. The biggest reason they should be avoided for the serious businessperson, is that their work looks amateurish, which makes your company look amateurish. Who wants that?

Freelance Professional

A professional is often defined by simply being paid . People think that if you are paid for something, then you are professional. Maybe that's true in the Olympics, but for the business services world, you are not a professional until you are established and respected as one by your clients and peers. Freelancer professional web designers are a giant leap from the amateur in that they have established a portfolio of respectable work. They have some sort of qualified training and experience and they have credentials that can be verified by contacting references. They have a good reputation with their clients and other professionals. In general, a good freelance professional web designer can be good person to have doing your site. But they are hard to distinguish from the amateur when you are just searching the web.

The upside is, if you find a good one they are significantly cheaper than a web design company. But that is usually the only upside. If the budget limits you, then a freelancer will do for a small project. But anything seriously important should be left to a professional company.

Some downsides to using a freelance pro are that they are usually part-time, meaning they are limited in how much time they can devote to your project. They are also limited in what they can do for you. Most freelancers are specialists in one area and generalists in everything else. Some have no skills in anything except their one specialty and often you will have to find others to fill roles. In addition, freelancers are not always cheap although many of them are aspiring to create their own company; some are highly sought after and charge $ 100 per hour or more for their work. My advice here is, if you have that much to spend, go with a company that has a team of professionals to get the job done in a timelier manner.

Web Design Company

This is the next step beyond a freelance professional. The web design company offers the "whole show". They provide real project management and have pulled together a team of web experts to get a wider range of jobs done. A company can provide a much higher level of expertise in web design, programming, content development and more.

Such a company is usually very small, yet large enough to handle larger scale projects. Compared to the most highly qualified freelancer, a company has a diversity of talent and collaboration working for them. The end-result is usually a much higher quality product.

The only real drawbacks are on the one hand, the web design company is more expensive than a freelancer because there are many more people on the job. However, you get what you pay for rings true. On the other hand, for very large projects or long term development, web design companies may be too small and usually do not have the human recourses to accommodate that $ 500,000 contract. In the end, for serious business people looking for quality and professionalism and who can't afford the big firm, this is the way to go.

Web Development Firm

As the title implies, a web development firm is like any traditional company. They have a staff of office workers, they have owners and officers, and they have a team of talented professionals who are paid a good salary for their work. They often have a sales force that do inside and outside sales. The quality of their work goes without saying, as you could not be so well-established by doing shoddy work. These firms offer teams of very talented professionals who work on your project and get the job done in a timely and extremely efficient manner. Additionally, they usually cover all aspects of website development including marketing and advertising. They may have teams of Answers that they can deploy to your location and work in-house under a temporary contract. The possibilities are endless.

If price is not an issue and the highest quality work is necessary, then this is who you want to do the job. For smaller budget businesses, a quote from an established web development firm might knock you off your chair, but know that companies who have project requirements that reach hundreds of thousands of dollars know the score. Thus, the only real drawback for a web development firm is that they are usually very expensive. Then again, cost is relative and bigger companies like to work with bigger companies.

In summary, the choice is yours. I would recommend for the serious businessperson, that you budget a decent amount of dollars to properly design and execute a professional website. I would avoid the amateur and outsource to an individual or company with good experience and reasonable rates to create my web presence. If money were no object, then I would only deal with established firms and pay the big bucks to get the job done right and done well.



October 15, 2019

Introduction

Custom web design plays an important role in the success history of a web site. A site is consists of text and images and there are many pages in the site. Each web page in a site is an HTML file having its own URL. A web site is similar to traditional print publishing as it is also a container of information like a book. The difference is that a book is a hard copy of information and a website is a soft copy of information.

Necessity of web design

For any business to grow, it is necessary to have an attractive and appealing website. When we browse through a site, it is the attractive appearance of the site which appeals our eyes and we want to search more on that. A website gives online presence to a business that has widest reach and can be accessed by a number of people. Today, in the world of internet, people like to communicate more through internet and for any information or service they search on the internet. By having a website you can easily be in touch with your clients and customers.

Important components of a good website

A website should have good navigation power, people are not patient enough to struggle in finding their way around in your site. So your web site should have strong and flexible navigation power.

The display of site should be very clear and visible. Hazy appearance and unclear visual aspects are negative points for your site. Whatever your business has to offer should be demonstrated on the site very clearly.

With the help of web designers you can make your site attractive and eye appealing. The web designers work on different aspects of a web site such as content, text, graphics, display etc. which make a site live and user friendly. Different types of things are utilized in designing a web site such as animation, communication design, graphic design, information architecture, marketing, interaction design, photography, typography, corporate identity etc.

You can make your web site more attractive and appealing to audience by designing your site. Web designers are professionals who have proper training in this field. You can hire these web designers to design your web site. And you can see the difference and growth of your business in very effective manner.



October 12, 2019

There is a permanent change in web design especially in times of web 2.0 with a rapid advancement of technologies and opportunities.

It was fancy, if websites where animated and flashy some years ago. Nowadays webdesign is turning back to the roots. Static, clearly arranged side lie fully in the trend again. This is on the one hand because of the user-supersaturation by animated sides. On the other hand the accessibility and usability of a website becomes more and more important.

The german internet agency TechDivision, located in Rosenheim, supplies state of the art web design since 1997. Thus we concern ourselves also constantly with trends in web design. For the year 2007, we have located some trends, which will be incorporated in our customer projects.

Driven by web 2.0 technologies and the corresponding trend of blogging, the blog optics will become more and more important. Some larger companies already took up this trend. This will continue in the coming year.

Interaction between white or gray surfaces with specific used colors will play a basic role in modern web layouts. Combinations of pictures, diagrams, colored and white surfaces will be used very often.

The mainly used background color was white. We can recognize a trend in multicolored or single colored backgrounds in the year 2007. We also believe that specific textures could become more and more important. Eg structured surfaces.

Special attention will have to be on slim, standard-conformable web pages with clearly structured and easy to read content.

The table Design of the past will be replaced by layer-based, table-less XHTML and CSS templates which offers more flexibility in design together with slim and clear source code.

Animations will be used only punctually and very specific. In former times the often used intro-site represents an absolute no go.

Web design [http://www.techdivision.com/109.0.html] will be influenced by the new operating system from Redmont. The nature had a significant design-impact with wide-screen pictures and natural colors.



October 9, 2019

Social media experts are everywhere and there are many varying opinions on what's ahead in the constantly changing landscape.

In this post we're going to look at setting your goals based on what you've done so far and how you should adjust it so you're getting the most out of your content marketing.

If you've never taken stock of your social media or set goals, then this is the article for you.

It's important to measure the successes and failures honestly and to set your ego aside and admit that some of what you did may have been wasted effort.

For tips on how to improve your social media try our article: How to Incorporate Content Marketing into Twitter

1. Check Your Reports

Do you keep reports? You definitely should so you can assess the efficacy of what you spent time putting online. A report can look any way you want but if you need direction Smartsheet has a free social media report template to get you started.

Look for metrics like engagement instead of impressions. With impressions and low clicks, you're doing more harm than good. Look at how your content performed and create categories for it all.

This information is like your potential leads all telling you what they liked or didn't. Take that into account when planning out 2018's content.

Each social media platform offers free analytics on the profile's performance, so you can see what you've shared that resonated and what fell flat. Look for patterns and topics that show users had consistent interest in something you can then repeat.

You can even take the step of starting paid promotion for your business if you're up for a challenge!

2. Study Your Website Analytics

Google Analytics is a great free tool provided by Google that is essential to planning your social media in 2018. Why? This is where you find out how much of what you did actually drove traffic to your business.

If you do have it set up, then check your Acquisition section for Social and then Network Referrals. You'll be able to see the past year by selecting the previous year as the date range.

This will show you just how many people have clicked on your social media posts and landed on your website.

This won't matter when it comes to what you shared but it does matter if you've done posting that points people toward your website.

You should always incorporate some sales-oriented messaging that shows your client's your business so while you don't want to be a serial self promoter you don't want to be absent any self promotion entirely.

3. Set Your Goals

The first two steps should give you an understanding of where you are and now it's time to take that information and plan where you're going.

What drew clicks? What got shared? What worked and what didn't?

If something looks off and is clearly not working then assess whether your time would be better spent elsewhere. Another issue might be the audience of a platform dwindling. Genuinely look out for platforms that have lost their audience because, while rare, it has happened in the past.

Are you spending a lot of time posting to Facebook? Try putting some of that effort into Instagram if your target market is also on that platform. On average the approximate Instagram brand follower growth is 6 – 8% per month. You may not be able to recreate that, but you should see some solid numbers if you're posting good images regularly.

When were your posts most effective? Pinterest trends show increased usage in the summer and around Christmas with spring and fall seeing big dips. Look at your reports and if you used Pinterest see if your stats align with this. Plan a posting schedule so you know when what you post will have the most effect.

When you set your goals keep in mind you may not attain them and that's fine. As long as what you're doing is honest then you're in better shape than most.

Post genuine content about your business and share content you see as having sincere value to people interested in what you do. You'll not only grow your followers and friends, but you'll grow them with people who have value to more than the possible optics of high numbers on a profile.

The most important stat is your bottom line. You are spending your time marketing yourself on social media for a reason and if you have professional social media experts helping you then you're spending your money too.

Your main goal out of all of it is: did this help my business? If the answer is no, then take into account that your previous goals (or a lack of them) were incorrect.

Don't fret doing any of this by the way. The biggest mistake you can make is to allow this to become a chore rather than a positive part of your business. When you're enjoying yourself, you'll find you share better content and you convey that emotion through to potential clients, which is much better than putting out a perception that you're agitated.



October 6, 2019

A website is very much important for the purpose of attaining online marketing goals. And a website without having a web presence has no value, thus, it is important to design an SEO-friendly website that Google can easily crawl and level up the ranking. When it comes to web designing, so there are a number of things we need to care about, as they have the power to make or break the image of the brand. So, today, here we discuss common web designing mistakes that hurt SEO, so, you can avoid them for better outcomes.

  • Wrong Header Tag Implementation: One of the common mistakes people overlook is missing and wrong implementation of the header tag. Though, it's a serious flaw that you cannot ignore, as it may ruin your SEO efforts.
  • Heavy Images: Another mistake that demolishes your search results or your SEO efforts, is the use of heavy images; as it may increase the page load time, affect the working and user experience, which further drop down the rank of your website. Thus, it is always good to optimize the image size before uploading it on the website.
  • Non-Responsive Website: A non-responsive website is the biggest web designing mistake, as it may take your customers away and make a very bad impact of your company in front of the clients. Thus, you should go always for the mobile-friendly or responsive website, so, it may help you attract loads of traffic to your website.
  • Thin Content: If you want to attract visitors to your website, so, you need to give them a reason to do so and content is the only way that helps you get the visitors on your website successfully. Make sure you don't miss the content part while creating a wonderful web design, as it may affect the SEO and break your image in front of your visitors.
  • Infinite Scroll: It is very popular these days, but if you don't know the actual way to use this feature, so, it may turn the table and affect the ranking. As it will take more time to load, which affect the user experience, so, you shouldn't make any such mistake.

These are some of the common mistakes that hurt the SEO and affect the ranking and reputation of your brand in the highly competitive market. You can even hire an SEO expert that helps you take benefit from their experience.



October 3, 2019

SEO friendly website design is vital to the success of your website. Optimizing your site tells the search engines what your site is about by using relevant keywords. These related words help the search engines index your site and rank your pages compared to others with the same or similar keywords.

Some people start an SEO project by setting up links and commenting on blogs and forums. Even before those things are done, SEO friendly website design should be completed.

What is SEO friendly website design?

Ensuring that you feed lots of keywords into your website makes it SEO friendly and user-friendly as well. That is, it makes the page much more likely to be found when a user does a search on those keywords. People will type variations of keywords, so be sure to use related words as well when building the content of your site. The better job of adding your main keywords and related keywords to your site that you do, the better your chances are of being among the top sites for those words.

So, is it that simple? Just fill your pages with your keywords, and the traffic will come? The answer to that is, yes, sort of. Utilizing those keywords in certain ways also helps to bring more traffic, which is the goal of SEO friendly website design.

For instance, headlines are more highly rated by the search engines, so using your keywords in a page's headline, and in any subheadings, can work to your advantage. On the flip side, over stuffing your pages with keywords can earn you a penalty from Google, so try not to use the same words or phrases more than 5 percent of the time.

Technical help for SEO friendly website design

While fancy and technical editing tools make it easy to build your site, they do not make it simple for the search engines, or for SEO friendly website design. This software can add scripting codes that makes the site hard to crawl, or unreadable by the engines, which could cause the page to not be indexed. It is better to use standard Html for any coding you want to do.

Among other technical issues to be aware of is the use of Flash. Flash can't be read by the search engines, and causes slow loading time of your pages, so it isn't user-friendly either. Likewise, using frames can cause some search engines problems and cause your pages not to be spidered at all.

One technical aspect that can help is the use of Java Script or CSS (Cascading Style Sheets) which reduce the size of your pages and make download times quick. This also helps the spiders to index your pages quicker and improves your search engine rankings.

A proper sitemap navigates your users to their specific search quickly, without wasting time, and search engines love sitemaps. Having an appropriate title for the content, and each page is helpful as well.

Getting traffic to your website becomes easier as you fill your site with more compelling and relevant content. Just remember to use the most important keywords so that search engines and users will easily find you.



September 30, 2019

The use of a wrong and inappropriate color combination can spoil the overall impression of a website. It reduces the number of targeted customers for a company. It is not hard to hire a professional Web design company and get a high standard website designed. Some web designers use the wrong color at the wrong places. This diverts the attention of the online customers and they are less likely to place an order. For instance, if a diverse range of colors is used for headline and sub headline, the user may get irritated. A high standard web designer uses dark blue or black for the main heading and light blue or gray for the sub heading. In addition to that, black text on a light background is the best color combination to attain customer attention.

White text is most visible on a black background as both the colors are opposite in terms of shades. If this color combination is used, the audience is most likely to read what you want them to. A particular part of the content may be highly important in a web page. If you want the audience to read, highlight it with a bright color or bold the font. A high standard Web design company uses the same strategy in most of its websites. You should remember that the audience would only pay attention to a particular piece of content if it appears different from the rest of the content.

If you want your visitor to click a hyperlink and navigate to the desired page, use a catchy color for the font. Apart from that, use blinking effect. The audience will notice the text immediately and click on it. There are several Web design companies which create websites according to the requirements of the customer. If you want people to visit your web page and place orders regularly, you need to use the right colors and font styles. Sharp colors are very irritating. For the body of the web page, 12 is the most acceptable text size. In addition to that, Times New Roman is the most acceptable text style. If the right color scheme and text style is not used, the number of visitors and conversion decreases irrespective of how good the content is. Some web designers use large size fonts to get the attention of the users. This looks amateur and creates a negative impact on the visitors.



September 27, 2019

Social Media is an important platform for marketing of any size of the business in today's digital era. The question "Why should we use social media for our business" quickly shifted to "How should we use social media for our business". Whether your business is 24 hours old or 24 years old, creating an online presence is very important. Marketing yourself well on social media needs a very strong strategy and there comes the real challenge. First of all, let me explain what exactly strategy is. It is a well planned tactical strategy to define the main aim of your social media presence, your goals and to set parameters deciding what to achieve and how to achieve. Today we will learn how you should plan your social media strategy in few simple steps:

Set your Objectives & Goals

First of all you need to specify your goals and objectives. What exactly do you aim for? Do you want brand awareness, customer engagement or you want conversions? There are different strategies for different goals. Decide what you want from your audience. If you want brand awareness then you have to focus on attracting more and more unique visitors to your website. If you aim for customer engagement then your focus should be getting more comments & likes on your social media posts. Keep your goals clear in your mind before planning your strategy. The major goal ideas are basically:

  1. Brand Awareness
  2. Customer Engagement
  3. Lead Generation
  4. Generate Revenue
  5. Grow Signups, newsletters, subscriptions
  6. Build a Community
  7. More Traffic to your Website
  8. Increase Press Mentions

Audit your current Social Presence

Before you start with your plan; start with auditing yourself where your social presence stands currently. Keep the following points in mind:

  1. Check which media you are currently active on
  2. Decide if it is the best social media as per your business goals. Not all social media works for all kind of businesses.
  3. Keep a note of your current followers count.
  4. Compare your profile with your competitors' profile and see what all changes you need to implement.

Find your Ideal Customer

You really need to be specific with this part. Imagine you are doing your marketing with all the planning, consistency and dedication but if the audience that you are targeting is not your potential customers then there is no point of all that hard work. Even the best business marketing strategies fail if you are targeting the wrong audience. You need to find out your buyer persona from the population and target them to make your strategies work and ultimately achieve your goals.

Keep an eye on your Competitors

It is very important to be well aware with your competitors. Your competitors can tell you a lot about what strategies to pick and what all to do, after all they are targeting the same customers as you are. You can learn a lot from their successes and mistakes and implement them while planning your strategies. Pick some of your top competitors, check their social media pages and get an idea about the posts that are getting more engagements and research them.

Plan Your Content

It is very important to have an attractive and engaging content in order to drive audience's attention. If the content that you are posting on your social media is not engaging enough then you may not drive enough attention and you may even lose your current followers. You need to deliver fresh and engaging content consistently to get more visibility from new visitors and retain existing followers.

The different types of contents that you can share are:

  1. Blog Posts
  2. Videos
  3. Images
  4. Infographics
  5. Company News
  6. News
  7. eBooks

Invest in a Tool

When Focussing on social media, investing in a good social media management tool is very important. The main feature and benefit of such tool is that it lets you schedule posts for future so you never miss your deadline and you can schedule post as per your content calendar. Some of the tools are HootSuite, Sprout Social, Buffer, Social Oomph etc.

Track, Analyze & Optimize

Now when you have planned everything then comes the step where you need to measure whether the efforts that you are putting is paying off. It is time to track, analyze and implement necessary changes as required. Marketing is solely based on trial & error. You need to keep on optimizing your measures to improve your chances of success.



September 24, 2019

Companies from Fortune 500-size to startups use mobile applications to target customers, streamline their processes, provide a service or, increasingly, as the backbone of their entire business. While there is currently a strong push for mobile-first (or even mobile-only) within the business ecosystem, there are a few things to consider before hiring the developer or writing the check.

Here are five things to consider before kicking off a mobile app project:

Identify your users: Is this app internally-facing or external (meaning customers will see it)? Who are the people using the app and what are the demographics? Who will serve as the admin who can add / delete users and data? Without drilling closely into this question, you might waste money building for whom you think is your user and not who your real target audience is. Don't fall victim to this – early in the brainstorm process, get all key stakeholders in a room for a discovery workshop to hash out requirements and agree on direction.

Research your competition: If you are moving into a crowded space, building a matrix of your competitors can be very helpful in building an app of your own. Identify what you like and don't like about their applications – and why. Read their customer reviews and find out how users feel about the apps and what they are lacking. Then, see if that is something you can capitalize on.

What problem does my app solve? Maybe you are building an extension of your e-commerce website onto a mobile platform. Perhaps you want to take advantage of the features a phone provides like location, push notifications, and onsite photos in a new way. But beware – if your app isn't going to enhance your existing business or present a unique interaction with users, really take some time to consider the money and time you are about to spend.

Native or Hybrid? For fast proof-of-concepts or simple data entry applications, a hybrid platform like Phonegap or Ionic might be the right choice. This option lets a development team save time by writing only one codebase that works for both iOS and Android. However, if you're envisioning a more complex app, consider spending the extra time for native development, meaning a different build for the different operating systems of iOS and Android. This allows the app to utilize the latest features of a native-only experience, such as Apple Pay, rich push notifications, Android Pay and TouchID. These all let the developer and client utilize the innovation happening in our pockets and purses. Furthermore, in general, native apps see better mobile behavior and research shows are more accepted by users. However, the cost and time to market difference may be worth a discussion.

Plan for post launch: Okay, you have a great idea and the plan is in place. What happens after you launch? How will you gather and respond user feedback? Who will make changes for incremental releases – the original build team or someone in-house? And realize that mobile phones change often, with new functionality added every few months. An app is different in that, unlike a website, you can't make changes on the fly. Setting a plan with a release schedule to add features, make changes and continually provide a reason for users to open the app will help you be successful once you release your new mobile baby to the wild.



September 21, 2019

Magento modules are a helpful addition to the crew of any online shop. Jobs that have been done manually for years are easier to accomplish nowadays, provided you go to a modules development team that can deliver the goods. Here are some of the advantages and areas where work can be automated to see higher sales and faster turnover.

Affiliate groups and programs have become really popular in modern business, and Magento has a special module to help online store owners manage it properly. It's called Affiliate Pro 3 and is a marketing tool for online enterprises that support affiliate groups. Used, regularly and efficiently, it can bring more sales.

Giving customers points for purchases is a proven method to create a dedicated customer base. Magento offers a Rewards Point Pro module that is aimed at attracting more customers by helping online store managers easily assign points for every purchase. The flexible mechanism of points awarding is easy to use and can help owners save time.

These are just a few examples of these open-source modules that can drastically change the way an online store runs. So with the effective Magento modules development the opportunities to automate the work are really endless and you can see very well how time and money can be saved with customized solutions for each business. Usually modules are built to help owners and managers with monotonous tasks that used to take hours or even days to do manually. Such tasks may include awarding free gifts, checkout procedures, updating news sections, changing prices, putting products up for sale, changing images of products, updating descriptions and so on. Because online stores rely on descriptions and images for making the customer click the checkout button, those are especially important, and platform modules development should be moving in the direction of simplifying all the actions connected with such important aspects of each online shop. For example, if you know that your products need a number of pictures to showcase the item from different angles, zoom in easily, show a demonstration of the product in a video, on a catwalk or in 360 view, it is best to build a module to easily upload such pictures and make the life of your managers easier.

Content management is becoming more important for making your site truly stand out. With Easy Banner 4 you can attract more visitors with colorful banners and change your content easily. These are products that already exist, and in order to stay afloat you need to invest into development of customized solutions that are one-of-a-kind.

There are plenty of opportunities nowadays to make business automated if you follow the advice of professionals and invest into Magento modules development with a difference.