Instagram Shares New Insights into How it Selects Recommended Posts to Highlight in User Home Feeds
Instagram Shares New Insights into How it Selects Recommended Posts to Highlight in User Home Feeds

Looking to get a better handle on how Instagram’s feed algorithms work, and how you can optimize your content approach accordingly? You’re in luck – today, Instagram has published a new overview of how it ranks content for its ‘Suggested

5 B2B Social Media Trends That Will Change Your Whole Strategy [Infographic]
5 B2B Social Media Trends That Will Change Your Whole Strategy [Infographic]

Are you considering your B2B marketing budget for the year ahead? Want to discover why social media should take a bigger piece of the pie? The team from Oktopost share the trends you need to know in this infographic. They break

Google Outlines New Algorithm Improvements to Improve the Accuracy of its Displayed Search Results
Google Outlines New Algorithm Improvements to Improve the Accuracy of its Displayed Search Results

Google’s looking to add more context to its Search results, in order to mitigate the spread of misinformation, by adding improved contextual data matching for Search Snippets, and more supplementary info within Search results, in order will help users decide

6 Things I Love About Zapier's SEO Strategy: A Case Study
6 Things I Love About Zapier’s SEO Strategy: A Case Study

Zapier is an “automation platform.” If you look at this single phrase that defines its category, there is not much search demand: 200 monthly searches in the U.S. and around 1.1K globally. It doesn’t seem quite like a $144M ARR

LinkedIn Adds New Templates for Posts to Facilitate More Creative Updates
LinkedIn Adds New Templates for Posts to Facilitate More Creative Updates

LinkedIn continues to add new ways to help creators maximize engagement in the app, this time via a new templates option for posts, which provides a range of text formatting and background options for your LinkedIn updates. As you can

The Most Hated Social Media Apps Around the World [Infographic]
The Most Hated Social Media Apps Around the World [Infographic]

Which apps do you hate the most, either based on personal experience, or just on reputation alone? Maybe you’re just sick of seeing certain apps mentioned, or the way people use them, or maybe you hate seeing re-posts from other

Meta Expands Automated Ad Optimization Options via ‘Meta Advantage’ Program
Meta Expands Automated Ad Optimization Options via ‘Meta Advantage’ Program

As it works to mitigate the impacts of Apple’s ATT privacy prompts, which have reduced its capacity for personalization and data-based ad targeting, Meta’s looking to enhance its automated ad tools, and make them more available to more businesses, via

Snapchat Shares New Data on the Importance of Brands Supporting Inclusion and Social Causes
Snapchat Shares New Data on the Importance of Brands Supporting Inclusion and Social Causes

Snapchat has published some new insights into how its users view inclusion and diversity, as well as how brands support social movements, in various ways. To glean insight into this, Snapchat conducted a survey of over 5,000 users from the

LinkedIn Adds New ‘Diversity Nudges’ to Help Recruiters to Expand their Candidate Search Efforts
LinkedIn Adds New ‘Diversity Nudges’ to Help Recruiters to Expand their Candidate Search Efforts

LinkedIn’s looking to help businesses maximize their approach to diversity, equity and inclusion (DEI) with the launch of new prompts in LinkedIn Recruiter which will alert hiring professionals as to when they’re not getting enough gender diversity in their candidate

Why More Companies Should Leverage Video Content
Why More Companies Should Leverage Video Content

As the world moves further and further from the initial outbreak of the pandemic, our clients are seeing a return to their traditional marketing mixes. These more traditional channel mixes are now a hybrid of their pre-pandemic plans and the