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August 16, 2019

Mobile phones are no longer only a communication device; they have emerged to be complete fun and entertainment device with inbuilt games, music, camera etc. Mobile game development is no longer a niche and restricted territory. Each day, mobile game developers are churning out ever interesting and interactive applications. Be it iPhone games or for other handsets, these entertainment apps have come a long way since the first game Snake made its debut in the 1997. With increase in the processing capabilities of mobile phone, mobile gaming has grown leaps and bounds.

One of the emerging trends in the mobile industry is the java games. These days, such apps are being released with multiplayer options with some going 3D, which is being touted as the benchmark of future games. Mobile gaming has thus become a multi-billion dollar industry. Gone are those days when mobile gaming meant a few fun apps installed in the handset.

Some of the corporate houses use these games for promotional activities. They outsource their custom development projects to offshore development centers that develop promotional games. Game developers add heavy 'call to action' factor in these games, which increases the revenue, and brand value of these corporates. One of the key advantages of outsourcing is low cost of development owing to tremendous competition in the market.

Popular Mobile Game Development Tools

UNITY – Unity is an integrated authoring tool for creating 3D video games or other interactive content such as architectural visualizations or real-time 3D animations. It can be used for the iPhone games as well as other platforms such as Google Android.

Cocos2D – It is an open source 2D framework being widely used in mobile game development. There are two versions, one written in Python and one written in Objective C targeting iOS. The API comes integrated with Box2D and Chipmunk game engines

Maya – A favorite with developers around the world. Originally used for films, television and PC games it has made inroads into the mobile gaming industry as well. This platform is known for generating awesome 3D assets for games.

Blender Game Engine – This is an open-source comprehensive 3D production suite, used for making real-time interactive content. It has been written from scratch in C ++ as a mostly independent component, and includes support for features such as Python scripting and OpenAL 3D sound. It can be used to create online puzzles.

Flash Lite – Flash Lite allows users to view multimedia content. It is nothing but a lighter version of Flash mainly targets mobile devices with heavy graphic processing capabilities. Flash games can be made compatible for the mobile platform using Flash Lite.

When your requirement is of the classiest mobile games, the industry has ever seen, you have got to visit http://www.evontech.com/mobile-development.html .



August 13, 2019

The last thing that shoppers want, especially when they're cramming for last-minute presents during the holiday season, is an excruciating checkout process.

Nothing can be more frustrating than having to fill out a form which they have previously supplied with their payment information and shipping addresses. To many people, it's just pointless to waste their time on a repetitive task which a store owner obviously has to find a solution to.

Thanks to Amazon whose 1-click patent expired in September this year, Magento has become the first eCommerce platform to offer a similar feature in their checkout process to ease the checkout experience of customers and boost the conversion rates of online sellers like you.

The new Instant Purchase button helps speed up checkout, especially during important shopping events like Black Friday and Christmas as every minute of your customer's shopping activity counts.

It spares repeat customers the trouble of re-entering their payment methods and shipping addresses, a grueling process which discourages many from completing their checkout as it eats up so much time.

A one-click checkout reduces cart abandonment

The average cart abandonment rate back in 2016, according to Magento, was 70 percent or even higher when mobile shoppers are to be taken into account. That figure is expected to climb in the years to come as mobile devices are increasingly changing the way people shop online.

Did you know over 50% of online shoppers shop either in the toilet or in the bedroom?

Since they cannot possibly use a laptop or a desktop computer in the toilet without getting it soaked, they, of course, use their ever reliable smartphones or tablets to shop. By the time they step out of the bathroom, their orders are already being processed.

However, if they get stuck on the checkout page of your website, then that becomes a massive problem.

Now now, getting stuck doesn't only mean a page freezes or a button isn't working. Asking your customer to put their payment details and shipping address in a checkout form, which they already filled out during a previous purchase, is a form of impediment.

Using and modifying Instant Purchase

Magento's new button not only provides your customers ease of checkout, but also gets them to buy more.

That's the beauty of liberating them from repetitive forms to fill out.

Once a customer clicks on Instant Purchase, it automatically places their order using their previously-stored data and takes them at once to a confirmation page.

Note that the text on the button is totally customisable, so put anything on it that reflect your business.

The Instant Purchase feature, according to Jason Woosley, senior vice president of product and technology at Magento Commerce, is just one of the many tools which their company has created to address the growing needs of people who shop online.

"This milestone is yet another proof point of the combined power of our platform and global ecosystem in providing cutting-edge technologies customers need to react to changing market dynamics," he explained.

Do you already have the Instant Purchase button in your Magento store's checkout area? How has it improved your conversion rate?



August 10, 2019

If you are a website designer, or are starting up a website or a blog for the first time, you have probably started to realize that WordPress is most definitely the best website design platform available today. Some website designers have given other web hosting platforms a try, but ultimately come back to WordPress based on all of the features listed below that make it such a compelling solution for websites that require sales or lead generation performance.

• Content distribution engine – when configured properly (most people don't) WordPress is a content distribution engine. We configure WordPress websites to distribute to search engines, ping sites, social media sites, social bookmarking sites and RSS aggregator sites. This sends each blog post to more than 10,000 sites! You can find your post in Google within a few minutes.

• Plugins – WordPress has what amounts to an endless supply of available plugins for you to apply to your website. These are all easy to download and apply to your website, and they are completely free! No matter what your website needs in terms of functionality, WordPress usually has the plugin you will need so you don't need to write custom software to do this.

• Themes – Website designers know that one of the most important aspects of creating an attractive website is the availability of nice looking themes. WordPress has thousands of themes, which are all completely customizable to meet the needs of your specific website design. The themes are available in open format, 1 column, 2 columns, 3 columns, many different colors and graphics.

• Cost – You can set up free websites or blogs on WordPress.com, however, the serious business or website designer can set up their own domain name (and a premium or professionally custom designed website theme if desired) with a WordPress website at a hosting company for under $ 60 a year. That is a small investment for a business tool that end up being a major source of income and business lead generation.

• Intra-Site Linking – For both search engine optimization (SEO) and usability purposes it is ultra important to have a solid linking scheme for the pages of your website. WordPress links pages through SEO-friendly menus and special pages like tags, categories and archives as well as blog widgets like tag clouds, most recent posts and most recent comments.

• Simplicity – WordPress is extremely user-friendly. Even the newest website designer can easily install WordPress with a click. It is not necessary for a new website designer to know anything at all about computers in order to use WordPress to host their websites. Once it is installed, you just have to log into your account, add a page or blog post and start editing. It's as simple as using a word processor like Microsoft Word.

• Easily Customizable – Once you have your website (s) up and running with WordPress, it is extremely simple to customize your WordPress web design. Website designers will love all of WordPress's widgets that allow simple drag and drop designing with ease. You will find that you can literally do almost anything with WordPress's design capabilities.



August 7, 2019

Search Engine Optimization has become a vital part of any online marketing campaign. A company will not have any successful campaign without targeted, high-quality content. There are many different approaches for maximizing online visibility. Some of them have proven to be more effective than others and we will discuss them here.

The so-called "white-hat" SEO refers to techniques used to increase page rankings through means that do not violate the search engines' terms of service. Basically it refers to building and keeping an active audience through quality content and backlinks. So, the first SEO factor that must be taken into consideration is engagement. That is the ability to hold a user's attention and measures the amount of time spent on a page.

There are difference metrics related to engagement: number of visits, bounce rate, time of site, page views. And there are many SEO tools that provide the exact numbers. Improving the quality of the content will improve these numbers and will make the website rank higher.

A good website must also have good formatting. This will improve readability and overall engagement. Studies have shown that several formatting rules always make content more readable and eye-appealing:

– Shorter paragraphs. Each paragraph should have 2-3 sentences. This will boost readability considerably.

– Shorter sentences. Having to read a very long sentence is eye-fatiguing and can be an instant turn off for many users. You should try to break longer sentences into smaller ones when possible.

– Sub-headers. Many of us are used to quickly scan a page and look for exactly what we need. Providing relevant sub-headers for the content will make users reach where they wanted to and keep their attention.

– Bullet points. It is recommended to use bullet points when listing data. Besides being aesthetically appealing, it will also keep a user engaged and provide a fast reading mechanism.

Performing regular keyword researches is the base of SEO. You cannot have a competitive website if you do not provide what users want. Numerous applications were developed in order to provide statistical data. Search engines also provide applications that reflect what people searched the most.

Building backlinks is essential for any website wanting to rank high on search pages. Having good backlinks means linking relevant content in and out of a website. Links that are received due to high-quality content, outreach and influence marketing, are safe and extremely effective.



August 4, 2019

Sticky Elements

The next year will continue to test the waters of user experience (UX), and will include changes to website animation, the amount of color, and new trends in typography and font sizing.

Let’s look at “sticky elements” like hello bars and sticky navigation, which are heavily in use on websites. In this regard, designers realize the advantages of making some elements “stick” to the side of a web page for less friction when sharing messages unnoticeably with visitors.

Hand-Drawn Elements

Stock images were the “in” thing during the early days of web design. It was easy to find them, as users do not need to do much except search, purchase one, and download it. There was also custom photography, which gives website owners and designers an opportunity to add a personal touch to their web design.

Sure, none of these design options will be given up since custom and stock photography still get used. However, designers who want to add a creative spin on a website and make it their own can use hand-drawn artwork. This doesn’t mean that they have to create a new website entirely from scratch, but instead incorporate hand-drawn elements such as text, images – as well as highlighting within it.

Fluid Shapes

In case designers are interested in finding out where the fluid shape design originated from, they just have to think about the geometric designs that were dominant in websites during the past few years. In essence, this trend shows that geometry rules, but should not always be too excessive. Also, if desired, it is okay to give depth and movement to shapes.

Moving on to 2020 designers may want to soften the sharp edges on a website. They also await the return of 3D Material Design layering.

Mobile Prioritization

Lastly, they should prioritize the mobile experience. With the mastering of techniques – like responsive web design and mobile-friendly websites – it is reasonable for Google to be ready to make everything more interesting with mobile-first indexing.

As a result, sites will not be ranked using the desktop anymore. Soon, Google will make use of the website’s mobile version to determine rank. As the mobile experience gets prioritized in the web design process, other mobile-first initiatives, tools, and techniques are little by little becoming accessible to many. This year, in particular, will see a lot more websites depending on SVGs (rather than JPGs or PNGs), and many sites going through Google AMP.

Following Trends in 2020

One great thing about web design is that it keeps evolving. 2020 web design trends are sure to need a little reconfiguration in WordPress or other Content Management Systems. But, the good news is that there’s no need to learn an entirely new CMS platform. These UI/UX trends just require a little conditioning for web designers and their visitors.



August 1, 2019

When it comes to website design, there are three very important elements that must influence the process of developing a site which can be viewed on the Internet.

1. Customer Satisfaction.

Although this should be common sense customer satisfaction does not always take a front row seat in the priority department for many agencies. It seems that in the era of our fast paced society a lack of customer satisfaction is the status quo. Companies often rush from completing one job to the next and in the process they somehow skip steps, miss promised timelines, or fail to meet agreed upon priorities. Which comes to my next point.

2. Listening to the Customer's Needs

The old adage that the customer is always right has been somewhat lost. Clients generally have an idea of ​​what they want to achieve with their websites. Typically, for businesses, it is to bring in new business or increased revenue. What they often do not know; however, is how to accomplish this online in the form of their website. This should not really be a surprise, because often this is not an area of ​​expertise for many entrepreneurs or company executives. This also does not mean that the web development firm hired to complete the website should just run ahead without consulting the client on their needs.

It takes a practiced skill to help the client identify what they want to accomplish online and what the look and feel of the website should be. This initial groundwork will certainly go a long way in understanding the overall goal of the site, and how to best achieve this within best design and development practice.

3. The Ability to Communicate with the Client

This skill of helping the client identify what they want to accomplish online can be best identified as communication. It is the process of exchanging information through various means to accomplish an understanding or shared meaning of ideas. The ability to do this well only comes with skill and practice. A good analogy of this process would be the traveller looking for directions in a foreign place using a different language. The traveller is like the website design firm looking for directions from the local: the client. Like the local who may or may not know the directions, the client may or may not know what they are looking for in their website. A good project manager in the web design firm will use all their skills to gather the information, and help the client along in their journey of conveying what they want in their website.

These skills may include interpersonal projection, asking for clarity, using probing questions to seek further details, and evaluating and explaining the process thoroughly. The client needs to know sooner than later what is possible with the budget specified, and how modifications during the website design process can increase the cost to develop the website.

Although there are many other elements that contribute to excellent website design, web designers or their project managers must be able to provide these three main aspects for the web design project to be on a successful track.



July 29, 2019

In a rapidly developing marketplace, businesses of all sizes are constantly chasing to improve customer relationships through personalization, communication, assessment, and transparency. With the advent of social media and the overwhelming adoption among our consumers, businesses now have an easy way to improve the major elements of the communication process, extremely delivering a happier, more profitable customer. As a social media marketing strategy should be catered to each individual business, there is no "one" way to do it, however there are a number of basic principles to understand. Here is a list of social media marketing do's and don'ts that will help you approach the socialsphere:

DO's

  • Have a plan- As with any undertaking, it is important to have a plan. Social media is part of your business model and so it is important to consider factors such as which going to setup and monitor profiles, post content and be the voice of the company.
  • Keep your profile fresh- A social presence is good, but can be detrimental if you do not manage it and keep it up to date.
  • Participate in the conversation- This is a great opportunity to listen to your customers and respond to questions / concerns. It's important to show that you care and show urgency when appropriate.
  • Ask questions- Tell your customers you want to hear from them, you'll be surprised at how many actually want to talk.
  • Add friends and followers- Be real with this one. Add friends and followers that are relevant, do not spam every one of your friends friends with friend requests just to get your numbers up. Use a pull marketing strategy and make them come to you by keeping your profile updated and offering advantages to join your page (ie discounts, new product awareness etc.).
  • Share discounts- These people have taken the time to get to know your company and have something opened up to you, the least you can do is give them a little something back. It will result in more loyalty down the line too!
  • Keep them updated- Let them know what's new in the industry. Let them hear it from the horse's mouth.
  • Be consistent- Your brand has a voice. Make sure that voice carries through in your social media marketing efforts.

Don'ts

  • Do not solicit your customers- You have a front row seat to their opinion. Do not scare them away with a bunch of advertisements. Creatively incorporated transactions and promotions that reward them for becoming a fan or follower.
  • Do not be tardy- If they ask you questions, respond in a timely matter. Business with you will be easy, help them understand that.
  • Do not talk too much- There is such a thing as too much information. You do not want to overload them with information, keep it brief, interesting, concise and relevant. Just look at the success of Twitter which has literally built its entire infrastructure on those few principles.
  • Do not mass follow / add friends- This will erode the credibility of your brand. You do not want to be seen as a spammer.
  • Do not start until you understand- This touches on the first point, develop a plan. It's good to get started and familiar with social networks and how they work, but be careful not to start a "social media campaign" without a plan.


July 26, 2019

Nowadays, you can not really ignore the imminence popularity of smartphone use. According to some recently made survey, those who own smartphones, each day they spend almost five hours using it! Here, it is easily understandable that engaging and easy-to-use Android apps not only can keep the consumers interested but if developed and designed correctly, they can successfully increase the business sales as well. Here is a list of 4 smart tips that would help you come up with a business-driven Android application quickly.

# 1 Use Wireframes

Before initiating with the development process, it is advisable to create a few wireframes that would set up the idea clearly how the app layout would look along with how the users would navigate the app. It would certainly help the developers to understand the navigation gaps. Moreover, the designers would understand how to make the user-interface more optimized and user-engaging. Designing wireframes prior to the development process is a good practice as it diminishes the opportunities of risks in the development process.

# 2 Employment Agile Methodology

The concept of MVP (Minimal Viable Product) is trending a lot in today's market. In this process, initially, the developers devise a trial app keeping in mind the requirements and needs of the users with some basic features and functionalities incorporated into it. If the response is satisfactory, developers can work on integrating more features into it depending on the feedbacks using the Agile Methodology.

# 3 Make it Simple

To engage and attract the users, being innovative is kind of necessary. However, while being innovative, it is advisable not to make navigation process so complicated that the users do not understand anything and become confused. If this happens, they will not give a second thought to uninstall your application. Here, keeping the design of the user-interface simple is the key to success.

# 4 Take Advantage of Outsourcing

If you find out that your development team is not being able to deliver what you want or the project development is not that much satisfactory, it is advisable not to hesitate to take the advantage of outsourcing the development process. For instance, suppose that your team has experience in devising Android app. Now, you want to devise a similar application for the iOS devices. What you can do is to leverage the outsourcing that would definitely help you to speed up the development process as you already have the app planning and designing in your hand. The outsourced company has to pay attention only to the core development process. This would save a lot of time.

Apart from all the above-mentioned points, while getting involved in a mobile app development process, you can contemplate other aspects like quality checking, use of automation along with hybrid app development etc.



July 23, 2019

Magento is the most famous e-commerce platform in the world. Developers like it because it is an open source. Big businesses like it because it is powerful, and they have got huge budgets to spend on annual fees for Premium Enterprise subscription. Learn setting up a Magento store by following these steps:

Sign up into Magento Go

  • Check out Magento. Visit the official website and have a look around. Most of the information on the official website is for developers, so if you do not understand it, do not worry your developer will do the work for you.
  • Visit the Magento Go
  • If you are satisfied with what you see on the web click Go from the top menu-bar of the page.
  • Make a click on Start Your Free Trial.
  • Now Name your online store. Insert any name that comes to your mind. You can change the name later.
  • Insert you e-mail address and click Let's Go.
  • Fill out all the business details. You will be asked to enter your name, phone number, location, username and password. You can also enter you experience level and industry.
  • Your password must at least contain eight characters.
  • After filling out the entire form, make a click on Create my store.
  • Wait for an e-mail confirmation. Make a click on the link provided in the e-mail to view your online store.
  • Go to the Store Admin. Here you can customize your store according to your needs.

Select your store design

  • Go to Design Interface. Move your cursor over the option for Design menu. Now in the submenu, make a click on Select And Customize Your Design.
  • Click Continue to move on to your theme editor.
  • Now browse all the themes. And then click Preview for any selected theme.
  • Select your theme and click Customize.
  • Set a name for your theme and click Save.
  • You can also edit your theme. After you have done editing, click Save and Apply.
  • Add your logo and click Submit.

Add products

  • Open the Products' page. Select the product type and click Continue.
  • Now fill out the product details. You can also turn on WYSUWYG Editor for adding the description of product. You will need to enter details including the product name, delivery details, description, SKU and weight.
  • When you are done, make a click on Save and Continue Edit.
  • Now add images and prices. Click images on the left sided menu to browse pictures from your computer. After selecting the desired picture, click Upload Files. Enter prices for the products and select Save and Continue Edit.
  • Add Meta Information and then click Save.

Set up the shipping and payment options before launching your store.

Launch your store

You have created a basic Magento store and now you are ready to start using your online store. In order to launch your store, go to Quick-start wizard and select Get Going. Now make a click on Launch Your Store and you are all set to go.



July 17, 2019

Gone are those days when you use to advertise through pamphlets and flexes, with the dominance of technology and dependency on IOTs, the demand for a website is on the rise. Most of the businesses are eager to maintain a website but they fail to rank on the Search Engine Result Pages. Google is a shrewd analyzer; you have to regularly feed it with updates and new trends. If you feel that your website has been performing abysmally, it is most likely that you have not complied with the latest trends in SEO. The era of Panda and Penguin is long gone, the dawn of Humming Bird has happened and you should prepare your website in compliance with the changing trends.

A few groundbreaking SEO Trends to Consider for Optimum Ranking on SERP

Google AMP

Accelerated Mobile Pages Project, a new initiative undertake by Google to build a better user-friendly websites for users. As per this new trend, a lighter and simpler version of HTML is in demand. With slower loading web-pages eating away the traffic, the AMP has emerged as a game changer to dominate the SEO realm. AMP pages will load 30 times faster than normal web pages and you need to adjust accordingly for maximum results folks.

Redirect Again In Picture

Back then "Redirects" were termed as SEO leaks, but with the changing requirements, they are again in the game. In the latest announcements by Google, it was announced that "Redirects" will no longer contribute to SEO leaks. Now, all the websites can use 3xx redirects to rank their websites without any problem.

Social Media Redirection

As the branding is moving on social media, Google is all set to help you rank your website, if they fare well on the social media platform. Linking the website with LinkedIn, G +, Facebook, Twitter, Pinterest, and YouTube will have real time benefits. The more the likes and reviews about your website on social media, the greater will be the chances that the traffic would be directed towards your website.

Quality Content

Gone are those days when Google was just focused at the keywords. With the changing trends, you will have to produce quality content. By quality, it is mean informative and not promotional contents. Keeping that in mind, it is required to revamp the content generation strategy and focus more on delivering quality compliant, rather than, keyword stuffed garbage.

Keeping all these things in mind, you can draft the right way to deal with your pursuit of ranking higher on the SERP pages.