YouTube Announces its First Ever #BeautyFest Creator Event
YouTube Announces its First Ever #BeautyFest Creator Event

If you work for a beauty or fashion brand, this is worthy of note: YouTube is this week holding its first-ever #BeautyFest event, which will showcase a range of beauty creators on the platform, who’ll share tips, notes and guides

Blog SEO: The Complete Guide
Blog SEO: The Complete Guide

Since 2015, we’ve grown the Ahrefs Blog from zero to over 600,000 monthly search visits. What’s our secret? Consistency. We’ve been using the same SEO strategy for the past six years, and it works well. In this guide, you’ll learn: But

The Power of TikTok for Marketers and Advertisers [Infographic]
The Power of TikTok for Marketers and Advertisers [Infographic]

Whether you like it or not, whether you use it personally or not, there’s no denying the rising influence of TikTok, based on its enduring popularity, particularly among younger users. Despite various challenges, including the threat of a full ban

6 Key Elements of Competitor Analysis That Will Help Your Business Win Out
6 Key Elements of Competitor Analysis That Will Help Your Business Win Out

Competitor analysis is a key element in any effective digital marketing approach, providing insight into how your competitors have addressed similar marketing challenges to your own, and what’s worked (and what hasn’t) within their process.  Analyzing your competitors can help

Instagram Adds New 'Pronouns' Option on User Profiles to Maximize Inclusion
Instagram Adds New ‘Pronouns’ Option on User Profiles to Maximize Inclusion

Instagram has added a new ‘Pronouns’ option on user profiles which lets users select up to four pronouns so that people know how they should be referred to within interactions. As you can see here, the new option is listed

TikTok's Exploring New Job Listing and Recruitment Tools
TikTok’s Exploring New Job Listing and Recruitment Tools

This is slightly unexpected. According to a new report from Axios, TikTok is currently testing a new tool that would enable brands to recruit employees on the platform, and promote their internal workplace culture to potential candidates via TikTok clips. As

What is an H1 Tag? SEO Best Practices for 2021
What is an H1 Tag? SEO Best Practices for 2021

The H1 tag is an HTML heading that’s most commonly used to mark up a web page title. Most websites use CSS to make the H1 stand out on the page compared to lesser headings like H2, H3, etc. But why

New Report Looks at Best Times to Post to Each Platform, Based on Insights from 20k Users
New Report Looks at Best Times to Post to Each Platform, Based on Insights from 20k Users

Sprout Social has published its latest listing of the best times to post to each of the major social media platforms, which is based on the company’s 20,000+ customer base, who use the platform to schedule and post online. By

Instagram Shares Helpful Overviews of DM Controls and Product Tags in Posts
Instagram Shares Helpful Overviews of DM Controls and Product Tags in Posts

This is helpful – today, Instagram has shared some new tips to help people make best use of the DM control tools available to them, while it’s also shared a quick overview of how business accounts can apply product tags

Clubhouse Finally Launches Android Version - But is it Already Too Late?
Clubhouse Finally Launches Android Version – But is it Already Too Late?

It’s taken some time – and no doubt some scrambling at Clubhouse HQ – but finally, an Android version of the audio social platform is now available, in limited beta for now, with a wider launch coming soon. As explained by Clubhouse: