What It Is & How It Works
What It Is & How It Works

Canonicalization is the process that search engines use to determine the main version of a page. That is the page that will be indexed and shown to users. The chosen version is canonical, and ranking signals like links will consolidate

YouTube Announces Weekly Ad Frequency Capping, New Live-Stream Commerce Upgrades
YouTube Announces Weekly Ad Frequency Capping, New Live-Stream Commerce Upgrades

YouTube has announced the addition of weekly frequency capping for video ad campaigns, as well as a coming live-stream shopping upgrade, as part of its Brandcast presentation for Upfronts week. The main element for general advertisers is frequency capping, which

Landing Page 01 Clarity Information is scannable
UX Checklist Series: Landing Page Design | UX & CRO

This post is from our User Experience (UX) Checklist Series:   Landing pages are important lead generation tools that have two main goals: 1) provide users with the critical information needed to make a decision, and 2) provide a clear

Visualize the customer journey
The Untapped Potential of Experimentation in Increasing Your Retention

It is no news that every day more companies are running experiments to accelerate their growth. But a common problem among them is how hard it is to only run tests during isolated moments in their customers’ journey. It’s usually

What Is Experiential Marketing? 22 Examples & Takeaways
What Is Experiential Marketing? 22 Examples & Takeaways

People love to be entertained, as well as learn and experience new things. So let’s use this knowledge to build marketing experiences around our products and services. These experiences can help us sell our products and services and fulfill specific marketing

14 Universal Digital Marketing Skills You Can’t Ignore
14 Universal Digital Marketing Skills You Can’t Ignore

Social media marketing, search engine optimization, email marketing, marketing automation… the list of digital marketing specializations goes on and on. Of course, they are all different. Yet when you do enough of them in your career, as I have for

Local SEO: The Complete Guide
Local SEO: The Complete Guide

Local SEO is the way forward if you want to get more customers to your local business from organic search. But what is local SEO, how does it work, and which ranking factors matter? In this guide, you’ll learn how

Pinterest Adds 2 Million Users in Q1, Flags Ongoing Revenue Impacts
Pinterest Adds 2 Million Users in Q1, Flags Ongoing Revenue Impacts

Some not-so-great numbers in Pinterest’s latest performance update, with revenue increasing year-over-year, but declining quarter-over-quarter, while user growth has returned, though only slightly, with 2 million more monthly actives logging in in Q1. As you can see in this chart,

LinkedIn Adds New Profile Links and Newsletter Promotion Options
LinkedIn Adds New Profile Links and Newsletter Promotion Options

LinkedIn has added a new option to showcase a link on your profile, along with new analytics tools for group posts, a video trimming feature on mobile, and new newsletter display options. First off, on the showcase link, which is

Barack Obama Outlines Key Challenges with Social Media Amplification, and How to Address 'Design Flaws' to Save Democracy
Barack Obama Outlines Key Challenges with Social Media Amplification, and How to Address ‘Design Flaws’ to Save Democracy

Former US President Barack Obama has outlined a range of rising concerns with the modern media landscape, and social media specifically, along with potential solutions that could help to address social platform ‘design flaws’ that are facilitating the spread of