Here’s Why Brands Are Taking Instagram Influencers on Vacation
Here’s Why Brands Are Taking Instagram Influencers on Vacation

Businesses are sparing no expense to get the perfect ‘gram as Instagram influencers continue to dominate on social media. Much like press tours, brands are putting together Instagram influencer getaways, sending influencers on vacations across the globe — inviting them

How to Successfully Use Social Media: A Small Business Guide for Beginners [Infographic]
How to Successfully Use Social Media: A Small Business Guide for Beginners [Infographic]

Are you a small business owner or marketing manager, just getting started on building your social media strategy? Need to learn the basics before launching your first social media campaign? In this infographic, Sprout Social shares social media tips broken down as

AI Content's Impact on the ROI of SEO
Are Affiliate Links Bad for SEO?

Affiliate links do not affect SEO negatively or positively when tagged correctly. Adding rel=sponsored html tags to affiliate links ensures that search engines understand your site’s relationship to the linked site, and protects your site from any Google penalties associated

The Current State of Google PageRank & How It Evolved
The Current State of Google PageRank & How It Evolved

PageRank (PR) is an algorithm that improves the quality of search results by using links to measure the importance of a page. It considers links as votes, with the underlying assumption being that more important pages are likely to receive

Why Your Instagram Profile is the New Home Page
Why Your Instagram Profile is the New Home Page

These days, more and more consumers are turning to Instagram instead of Google to search for a brand or business, and your Instagram profile is quickly becoming your new home page. And just like the goal of your website is

Internal Documents Reveal That the New Twitter Blue Has Fewer Than 300k Subscribers at Present
Internal Documents Reveal That the New Twitter Blue Has Fewer Than 300k Subscribers at Present

Look, I know people have strong opinions about Elon Musk, and I realize that any criticism is going to be viewed as political commentary, even if it’s not (because I’m not American, I can’t vote, I don’t care about Hunter

How We Pivoted Based On Client Needs
How We Pivoted Based On Client Needs

The Backstory: Don’t Make Work for Your Client At the height of the COVID-19 crisis, we had a situation where a large franchisor client in the retail space had to shut down.  I’ve changed around aspects of the actual situation

Focus Portrait Mode for Instagram Stories
Focus Portrait Mode for Instagram Stories

Ready to take your selfies to a whole new level? A brand new Instagram Stories feature is now available that will give you the look of a professional portrait, no fancy equipment or iPhone X required!    The latest Instagram

8 Core Disciplines for a Successful Social Media Marketing Strategy [Infographic]
8 Core Disciplines for a Successful Social Media Marketing Strategy [Infographic]

Are you looking to create an effective social media marketing strategy? Want to learn the core disciplines you need to pay attention to? The team from MDG Advertising share their social media tips in this infographic. They break things down as

Google’s Great Analytics Eviction from UA to GA4
Google’s Great Analytics Eviction from UA to GA4

Google Universal Analytics will be evicting you, but they’re offering to help you relocate.  It’s no secret that Google is forcing its users to migrate from their historic Google Analytics platform to a newly renovated GA4 solution.