Broken Link Building: The Complete Guide
Broken Link Building: The Complete Guide

Broken link building is one of the most popular link-building tactics around. It’s the fifth most widely used tactic according to Aira’s annual state of link building report, which crowdsources opinions from over 250 digital marketing professionals. But it’s not

Meta Announces WhatsApp Cloud API to Provide Hosting Support for SMBs
Meta Announces WhatsApp Cloud API to Provide Hosting Support for SMBs

After previewing the option back in 2020, today, at its first-ever ‘Conversations’ messaging conference, Meta has announced that it’s launching the WhatsApp Cloud API, which will provide free, secure cloud hosting services for businesses. As it sounds, the WhatsApp Cloud

Snapchat Launches New Option to Display eBay Listings in Snaps
Snapchat Launches New Option to Display eBay Listings in Snaps

Snapchat has announced a new integration with eBay, which will enable users to share eBay listings within Snaps. As you can see in this sequence, now, when viewing an item in the eBay app, you’ll be able to share that

The State of Social Listening in 2022 – Improving Your Listening Process
The State of Social Listening in 2022 – How Social Listening Ties into Your Broader Strategy

Social media monitoring can provide huge strategic value – but in order to maximize your usage of the process, you need to not only be tuning in to the right conversations, but you also then need to understand how they

YouTube Rolls Out New, Separate Data Tabs for Videos, Shorts, Live-Streams and Posts
YouTube Rolls Out New, Separate Data Tabs for Videos, Shorts, Live-Streams and Posts

With Shorts becoming a bigger consideration for YouTube creators, and live-streams also driving significant results, it’s now moving to provide more insight on the individual performance of each content type, with improved analytics options within YouTube Studio. As you can

New Screenshots Highlight How Snapchat's Coming 'Family Center' Will Work
New Screenshots Highlight How Snapchat’s Coming ‘Family Center’ Will Work

Snapchat’s parental control options look close to launch, with new screenshots based on back-end code showing how Snap’s coming ‘Family Center’ will look in the app. As you can see in these images, shared by app intelligence company Watchful (via

LinkedIn Updates Professional Community Policies to Better Reflect What's Not Allowed in the App
LinkedIn Updates Professional Community Policies to Better Reflect What’s Not Allowed in the App

LinkedIn has announced an update to its Professional Community Policies, which dictate what’s allowed, and what’s not, within your various LinkedIn communications. The updated policies aim to provide more insight into specific elements of in-app engagement – because people, especially

The State of Social Listening in 2022 – Improving Your Listening Process
The State of Social Listening in 2022 – Improving Your Listening Process

How can you improve and refine your social media monitoring process, in order to maximize the value for your business? That’s the final element we sought to establish based on the data we gleaned in our State of Social Listening

How TikTok Creators Redefined Influence [Infographic]
How TikTok Creators Redefined Influence [Infographic]

Facilitating interaction and individual contribution to trends is a key element of TikTok’s success, and within that, organic, creative content has become a central focus, which has also changed the way that brands need to approach the platform. Traditional, disruptive

Meta Announces 'Recurring Notifications' for Business Messaging, a Significant Shift in its Platform Approach
Meta Announces ‘Recurring Notifications’ for Business Messaging, a Significant Shift in its Platform Approach

This is an unusual switch up in Meta’s business messaging rules. This week, at its first-ever ‘Conversations’ messaging conference, Meta announced ‘Recurring Notifications’ on its Messenger Platform, which will enable businesses to send ‘proactive, automated messages, to people who have