Branded Search vs. Non-Branded Search: What's the Difference?
Branded Search vs. Non-Branded Search: What’s the Difference?

Most SEO advice talks about optimizing for keywords that don’t mention your brand because that is how you can attract complete strangers to your business. But what about search queries that do mention your brand? In other words, what about attracting

What is Search Intent? | Seer Interactive
What is Search Intent? | Seer Interactive

Search intent (otherwise known as user intent, audience intent, or query intent) is the purpose of a person’s search. It is the intent behind or reason they typed specific terms into a search engine. When people type something into a

What It Is & How It Works
What It Is & How It Works

Canonicalization is the process that search engines use to determine the main version of a page. That is the page that will be indexed and shown to users. The chosen version is canonical, and ranking signals like links will consolidate

What Is Link Bait? 7 Successful Examples
What Is Link Bait? 7 Successful Examples

Not every page on your website will earn you backlinks. That is one of the many reasons why link building is hard. Pages need links to rank. Yet not all pages will earn them. But there is a certain type of page

11 Internet Marketing Strategies That Work
11 Internet Marketing Strategies That Work

Internet marketing can seem quite daunting and complicated. There are so many possibilities. But which strategies should you start with? To help answer that, we’ve dissected internet marketing into its most basic strategies. We’ve also simplified them so you can get started

How to Measure SEO ROI (Incl. 6 Challenges of Calculating It)
How to Measure SEO ROI (Incl. 6 Challenges of Calculating It)

SEO ROI (return on investment) estimates the business value of all SEO activities in contrast to their cost. It’s one of the most common topics any SEO consultant or manager has to address when it comes to allocating marketing budgets and

17 Lead Magnet Examples + Tips on Topics & Traffic Sources
17 Lead Magnet Examples + Tips on Topics & Traffic Sources

When a visitor becomes a lead, they are a step closer to becoming a customer. That’s because a lead’s contact information allows you to start a direct conversation with them about something they are potentially interested in. Here are 17 ideas

What Is Experiential Marketing? 22 Examples & Takeaways
What Is Experiential Marketing? 22 Examples & Takeaways

People love to be entertained, as well as learn and experience new things. So let’s use this knowledge to build marketing experiences around our products and services. These experiences can help us sell our products and services and fulfill specific marketing

LinkedIn Adds Live Captions for Audio Events, Custom URL Listings on Creator Profiles
LinkedIn Adds Live Captions for Audio Events, Custom URL Listings on Creator Profiles

These could definitely come in handy. Today, LinkedIn has announced some new updates to improve accessibility, and enhance user Service listings, including real-time captions for live audio events, improved search for posts that you’ve already seen, and a custom URL

7 Effective Steps for a Robust Content Development Process
7 Effective Steps for a Robust Content Development Process

Successfully creating and scaling content is tough without a defined and robust content development process. Last year, the marketing team at Ahrefs published over 150 articles and 30 videos. While achieving those numbers is challenging for a lean marketing team,