Web Development

There’s always a debate about what skills marketers should learn. One person says it’s copywriting; another says it’s coding. One person argues it’s branding; another argues it’s strategic thinking. Add performance marketing, data science, and soft skills like management into

In this article, I’ll show you how to use the Autofunnel tool in GetResponse to build out your whole sales funnel. And the good new is you don’t have to be a marketing technology expert to build a sales funnel

As many experts will attest, user-generated content is one of the best ways to maximize your marketing performance on Instagram, with the more organic, platform-aligned approach often a better fit, both for feed and Stories posts.  And, of course, the

GDN and DV360: Are they really the same?  When speaking to clients about programmatic efforts, we often run into questions like: What’s the difference between GDN and DV360? Why should I be willing to pay extra for DV360 access? What

Looking for influencers to promote your product? You’re in the right place. Building your own social media empire can take years, whereas influencers already have the trust and attention of your target audience. All you have to do is pay them to

In this article, I’m going to talk about the importance of having a technical Project Manager who can ensure the successful delivery of any digital project that requires an external company to implement. It could be someone you have on

Snapchat has launched a new digital art project, in collaboration with the Los Angeles County Museum of Art (LACMA), which will see five digital ‘monuments’ placed around LA “that explore history and representation for communities” across the region. As you

2020 has changed A LOT of things, to say the very least. With the switch to working in an office to working from home, naturally companies have adjusted how they onboard new employees. Virtual or not, successful onboarding remains one

Inbound marketing is a marketing strategy that aims to pull customers in with relevant and useful content. Coined by HubSpot’s founders Brian Halligan and Dharmesh Shah—who noticed that a new marketing paradigm was needed for the Internet age—the goal of inbound

Are you struggling with marketing productivity? If you are a digital marketer, then you must often feel like a juggler. There’s just so much to do on so many different channels and…. ….keeping all those balls in the air can