Businesses are sparing no expense to get the perfect ‘gram as Instagram influencers continue to dominate on social media. Much like press tours, brands are putting together Instagram influencer getaways, sending influencers on vacations across the globe — inviting them
Affiliate links do not affect SEO negatively or positively when tagged correctly. Adding rel=sponsored html tags to affiliate links ensures that search engines understand your site’s relationship to the linked site, and protects your site from any Google penalties associated
PageRank (PR) is an algorithm that improves the quality of search results by using links to measure the importance of a page. It considers links as votes, with the underlying assumption being that more important pages are likely to receive
These days, more and more consumers are turning to Instagram instead of Google to search for a brand or business, and your Instagram profile is quickly becoming your new home page. And just like the goal of your website is
Are you looking to create an effective social media marketing strategy? Want to learn the core disciplines you need to pay attention to? The team from MDG Advertising share their social media tips in this infographic. They break things down as
Google Universal Analytics will be evicting you, but they’re offering to help you relocate. It’s no secret that Google is forcing its users to migrate from their historic Google Analytics platform to a newly renovated GA4 solution.
The Four Client Value Drivers The rubber hits the road for a consultancy, heck, for any company, when the time comes to prove that value has been created for its clients and customers. Understanding the concept of value creation is
Your Instagram bio is extremely important, especially if you’re using your Instagram account to promote your business. But with only 150 characters and a single clickable link, driving traffic elsewhere can be tricky. Luckily for all of us, Instagram has
WordPress is the world’s largest content management system (CMS)—around 810 million websites are built on it. It’s free to use and includes all the features any website owner could need. And if it doesn’t have a feature you want or need,
Looking to formulate a better content strategy for 2023? This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration
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