YouTube Rolls Out New, Separate Data Tabs for Videos, Shorts, Live-Streams and Posts
YouTube Rolls Out New, Separate Data Tabs for Videos, Shorts, Live-Streams and Posts

With Shorts becoming a bigger consideration for YouTube creators, and live-streams also driving significant results, it’s now moving to provide more insight on the individual performance of each content type, with improved analytics options within YouTube Studio. As you can

New Screenshots Highlight How Snapchat's Coming 'Family Center' Will Work
New Screenshots Highlight How Snapchat’s Coming ‘Family Center’ Will Work

Snapchat’s parental control options look close to launch, with new screenshots based on back-end code showing how Snap’s coming ‘Family Center’ will look in the app. As you can see in these images, shared by app intelligence company Watchful (via

LinkedIn Updates Professional Community Policies to Better Reflect What's Not Allowed in the App
LinkedIn Updates Professional Community Policies to Better Reflect What’s Not Allowed in the App

LinkedIn has announced an update to its Professional Community Policies, which dictate what’s allowed, and what’s not, within your various LinkedIn communications. The updated policies aim to provide more insight into specific elements of in-app engagement – because people, especially

The State of Social Listening in 2022 – Improving Your Listening Process
The State of Social Listening in 2022 – Improving Your Listening Process

How can you improve and refine your social media monitoring process, in order to maximize the value for your business? That’s the final element we sought to establish based on the data we gleaned in our State of Social Listening

How TikTok Creators Redefined Influence [Infographic]
How TikTok Creators Redefined Influence [Infographic]

Facilitating interaction and individual contribution to trends is a key element of TikTok’s success, and within that, organic, creative content has become a central focus, which has also changed the way that brands need to approach the platform. Traditional, disruptive

Meta Announces 'Recurring Notifications' for Business Messaging, a Significant Shift in its Platform Approach
Meta Announces ‘Recurring Notifications’ for Business Messaging, a Significant Shift in its Platform Approach

This is an unusual switch up in Meta’s business messaging rules. This week, at its first-ever ‘Conversations’ messaging conference, Meta announced ‘Recurring Notifications’ on its Messenger Platform, which will enable businesses to send ‘proactive, automated messages, to people who have

Branded Search vs. Non-Branded Search: What's the Difference?
Branded Search vs. Non-Branded Search: What’s the Difference?

Most SEO advice talks about optimizing for keywords that don’t mention your brand because that is how you can attract complete strangers to your business. But what about search queries that do mention your brand? In other words, what about attracting

Meta Adds Updated Congressional District Data to Location Targeting Options for Ads
Meta Adds Updated Congressional District Data to Location Targeting Options for Ads

Meta has announced an update to its US location targeting options for ads, with US congressional districts, as defined by the 2020 census, to be added as additional geo-targeting options. As explained by Meta: “Starting May 19, 2022, an additional

What is Search Intent? | Seer Interactive
What is Search Intent? | Seer Interactive

Search intent (otherwise known as user intent, audience intent, or query intent) is the purpose of a person’s search. It is the intent behind or reason they typed specific terms into a search engine. When people type something into a

What It Is & How It Works
What It Is & How It Works

Canonicalization is the process that search engines use to determine the main version of a page. That is the page that will be indexed and shown to users. The chosen version is canonical, and ranking signals like links will consolidate