“Brands that partner with creators build instant credibility with our community, allowing them to show up in new ways that feel totally fun, natural and real. The result isn’t just powerful performance, but a newfound trust and affinity by our passionate community that wants to actively lift brands to the forefront of culture.”
The main push here is to guide potential advertisers towards its Creator Marketplace platform, where they can look up and select potential creators to partner with on campaigns.
Given the creative focus of the platform, and the need to align with these trends to maximize campaign reach, it’s a good approach to take, and the new overview could help to get you thinking about how you can partner with relevant creators to boost your marketing efforts.
And with TikTok being the place to be for younger audiences, in particular, many brands are now looking to do exactly that.
Either way, it’s worth a look – you can download issue one of ‘The Roundup’ here.