As the vaccine rollout continues, and more people look towards a post-COVID future, LinkedIn is seeing a rise in engagement, as professionals consider their next opportunity, and businesses seek expert help to guide their planning.
Indeed, LinkedIn is now up to 774 million members, with three more people signing up to the platform every second, while it’s also reported ‘record levels of engagement’ for five consecutive quarters, underlining this opportunity.
For freelancers, that also spells new potential to connect with relevant opportunities – so long as you’re doing it right, and utilizing LinkedIn’s various features to help ensure your presence stands out, and you connect in the most effective way.
On this front, LinkedIn has recently added a few tools that can assist in your process – here’s a look at three relatively new LinkedIn additions that can help boost your platform performance.
LinkedIn added Services listings on freelancer profiles back in 2019, but it’s recently refined its display options to make it an even more valuable consideration.
As you can see, the updated Services page format includes more specific focus on the services offered, as well as a new ‘Reviews’ option to display customer testimonials.
Your LinkedIn Services listing can showcase your business offerings, and help you reach potential clients – all for free.
A Services page:
Here’s a look at my LinkedIn Service Page:
For more info on how to set up your own LinkedIn Services page, check out this overview from LinkedIn.
As noted, LinkedIn recently added a new ‘Reviews’ section to its Services page options, which enables you to showcase positive client reviews, which can be another way to help promote your offerings.
You can invite your past clients to review your services, with LinkedIn initially offering 20 credits to request reviews via the process (this will ensure people are not inundated with review requests on the platform).
To test this feature, I sent an ‘invite to review’ to one of our valued clients. This is how it looks:
LinkedIn also recently a new native video meeting option, which enables you to start a video conversation direct from your LinkedIn message threads.
You can use this feature to instantly hold face-to-face video meetings with potential clients, helping to build connection and trust.
For group video meetings, you can choose from other video meeting providers supported by LinkedIn, including MS Teams or Zoom.
LinkedIn is always adding more features, and the latest additions to both its Service Pages and video tools can provide new ways for you to enhance connection, and increase awareness with potential clients.
If you’re looking to maximize your opportunities, it’s worth taking advantage of these tools, and leaning into LinkedIn’s latest offerings to showcase your skills and expertise.
Source: www.socialmediatoday.com, originally published on 2021-08-22 02:00:00