Facebook this week said it had joined the European Union’s Climate Pact and pledged to take steps toward reducing its carbon footprint. The social network outlined four ways it will work to help people “build a greener Europe.”
Facebook’s participation in the EU Climate Pact follows other measures to help the environment. In 2018, the social network set a goal to cut its operational emissions by 75% from a year earlier. It also partnered with the nonprofit World Resources Institute and Yale University to create a Climate Conversion Map that shows how people share information about climate change or discuss it online.
The European Commission in December created the Climate Pact to raise awareness about environmental issues and develop solutions to tackle climate change. As part of the launch, the commission invited people and organizations to become “climate pact ambassadors” who urge others to take action.
Facebook isn’t alone among social media companies that have pledged support for environmental causes. Those recent efforts include Twitter’s launch of a “climate change” topic for people to follow as they observed World Environment Day on June 5. Pinterest last month shared survey results that showed how its users were more likely to be mindful of sustainability and to shop for environmentally friendly products.
Source: www.socialmediatoday.com, originally published on 2021-07-02 07:00:00
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