Facebook is looking to help more SMBs get into video marketing with the integration of Vimeo’s video creation platform ‘Vimeo Create’ into Facebook Business Suite.
As you can see in the video clip, Vimeo Create enables simplified video creation and editing, and includes a range of social media templates and tools to help optimize your video content, and even create videos from still assets. Vimeo Create also includes graphic and text overlays, transitions, royalty-free music and other options.
As explained by Facebook:
“When it comes to making videos, we know small businesses might see it as expensive, time-consuming and complicated. But with Vimeo Create, now integrated into Facebook Business Suite, businesses can easily build high-impact video ads, regardless of budget or experience, to reach new customers, engage audiences and make any brand stand out.”
Vimeo Create is a paid tool, it’s worth noting, though there is a free trial available, and the pricing is reasonable. And it does provide a range of helpful features and functionalities, with direct integration through Business Suite expanding its utility.
Vimeo Create is also integrated with both Pinterest and TikTok as well.
In addition, Facebook has also provided some quick pointers for creating more effective video content:
It’s a good addition, with Vimeo Create providing many helpful editing and testing options, making it easier for more businesses to move into video content.
Which, overall, sees the best response across every social platform, and as TikTok continues to gain momentum, it seems likely that video will continue to be a key focus for consumers – so if you’re not looking into video content yet, now is definitely the time to start.
You can learn more about the Vimeo Create integration with Facebook Business Suite here.
Source: www.socialmediatoday.com, originally published on 2021-09-16 16:21:44
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