What Social Media Managers Can Learn from Stan Culture in 2022

If you have followers that consistently engage with your posts or tag you in their content, consider rewarding them for their support.

Whether it’s in the form of a promo code, gift card, or even just a personal thank message via DM — that acknowledgment can go a long way. 

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#3: Create Relatable Memes For Your Community

Stans understand the power of memes and frequently create those they know will be appreciated by other members in their community:

Memes work so well because they’re highly shareable, relatable, and can help humanize your brand — especially when you jump on a trendy moment:

When creating memes for your audience, consider the type of content they already love, and keep an eye on what’s happening in pop-culture.

Are there any meme opportunities you can jump on?

They don’t have to be overly complex either. Straightforward and to the point usually works best.

For example, Cocokind frequently uses memes to promote their skincare products and spark engagement:

Memes are a driving force behind stan culture and can be super beneficial to your content strategy — no matter your niche.

#4: Tap Into Your Community’s Language

One of the biggest takeaways from stan culture on social media is knowing how to talk to your most dedicated followers. 

Rather than sounding like a corporate robot, tap into how your followers speak.

Do they like using certain emojis?

Are there acronyms (e.g. IYKYK, FWIW, POV) that they’d know right off the bat?

Take rapper Lil Nas X, for example, who communicates with his stans using humor they’d understand and feels authentic to his brand:

However, it’s important to keep your brand voice in mind too.

Depending on your brand, you may not want to sound exactly like your “stans” or followers, but can be flexible depending on the platform.

For example, on TikTok or Twitter you might be more casual than you are on Facebook.

FentySkin isn’t afraid to use emojis and informal punctuation in their Tweets because they understand their target audience and how they’d communicate in their everyday:

Having a solid understanding of who your followers are (and how they speak) will help inform your content and how you market to them.