TikTok Introduces Favorites to the For You Page
TikTok Introduces Favorites to the For You Page

How to Use the Favorites Feature on TikTok  The new Favorites button is on the right-hand side of the For You page and looks like a bookmark icon: Tap the icon to add a TikTok video to your Favorites. TikTok

Meta Provides New Insights Into How its Video Distribution Algorithms Work
Meta Provides New Insights Into How its Video Distribution Algorithms Work

If you haven’t heard, Meta really wants you to post more Reels, with Reels being the fastest-growing engagement surface across its apps, and already taking up more than 20% of the total time that people spend on Instagram. In fact,

What Social Media Managers Can Learn from Stan Culture in 2022
What Social Media Managers Can Learn from Stan Culture in 2022

What We Can Learn From Stan Culture on Social Media Having thousands of dedicated fan accounts helping to spread your message across the globe may seem out-of-reach, but here are a few fundamental principles that can be taken away from

Reddit Acquires Audience Research Provider ‘Spiketrap’ to Help Evolve its Ad Targeting Tools
Reddit Acquires Audience Research Provider ‘Spiketrap’ to Help Evolve its Ad Targeting Tools

Reddit’s continues to refine its ad targeting and optimization tools, this time via the acquisition of ‘audience contextualization company’ Spiketrap, which will help to improve Reddit’s graph understanding and relevance matching processes, powering better ad results. As explained by Reddit: “Reddit