The Google Search Partners program, established in 2003, provides a network of Google partner websites where search ads may be displayed. Digital marketers may not realize the option to run ads on these search partners is auto-enabled when creating a search campaign for the Google search engine. Let’s dive in and explore who and what these search partners are all about.
Inquisitive digital marketers and advertisers may wonder who are the Google search partners. According to Google’s search partners definition, these sites extend the reach of ads and free product listings to hundreds of non-Google websites and also include YouTube and other Google sites. There are no published lists of sites that make up the search partners network, but some examples of Google search partners are known.
Google partner websites must comply with Google policies in order to display ads and they receive a share of the advertising profits.
Although Google does not provide a complete list of Google Search Partner websites, there is a small list of known sites where your ads could be displayed when search partners is enabled.
Google partners website list:
Here are 3 screenshot examples of Google search partners and how the ads may be displayed:
Our team has completed extensive research on a Google partner website list and the waste that can lie hidden in positive ROI. We encourage you to conduct your own research on your campaigns and determine if you want your ads to run on the Google search partners network. Here’s how to use SuperMetrics in Google Sheets to evaluate your ad placements in search partners. This process allows one to set up domain exclusions for poor performance.
Note that once you disable the search partners, Google Ads recommendations will prompt you to include the network, and provide a small boost to a campaign’s optimization score.
It is unknown exactly how many sites participate in the search partners network, as Google doesn’t publish a complete list of their search partners.
Within the search partner sites, your ads and listings may appear on search results pages, directory pages or other pages related to a user’s search.
Google Search Partners is a campaign-level option and you cannot enable or disable this option at the Ad Group level.
No, you cannot choose specific sites or exclude specific sites within the search partners network.
No, you cannot create a search campaign that only targets the partners and disables the Google Search Network.
Use of the Google Search Partner network is available for search campaigns.
When creating a new campaign, the option for Google search partners is auto-selected. If you find that it’s currently disabled, simply check the option to include Google search partners and hit the save button.
Yes, Microsoft Advertising/Bing has a similar search partners option called Bing for syndicated partners. Unlike Google, one can target the Syndicated Partner Network only, but you don’t get to choose to target specific partners. A partial list of Bing partners includes AOL, Amazon, Yahoo, The Wall Street Journal, and Infospace.
By examining a search query report, one can look for these indicators that your campaign’s searches originated from the Search Partners network:
To filter your reports to show Search Partners data and Google Search Network data, click on the segment filter and select the “Network (With Search Partners)” option. This will segment your traffic by the Google search partners and Google Search Network.
No, as stated in Google Ads Help, the clickthrough rate (CTR) for ads on google partner websites does not impact your Quality Scores on Google.
Open the search campaign settings for your campaign(s), look under the Networks section, uncheck the box that says “Include Google search partners,” and click save.
I hope you’ve found this guide to Google Search Partners helpful. If you find the performance of the Google Search Partner Network doesn’t justify the expense, then simply disable the option within the campaign settings.
Source: www.seerinteractive.com, originally published on 2023-01-10 10:56:35