Web Development

Late September, Google announced data-driven attribution will soon be the default attribution model for all new Google Ads conversion actions. As the industry continues to evolve, Google understands the need to more accurately understand how each marketing touchpoint contributed to

Amid all the reports of data breaches and hacks, which have become increasingly common in recent times, have you updated your personal security processes, or even your social media and email passwords to improve your own protection? This could help

This post was written by: Julian Litvak. The New Google Analytics Google Analytics is a free tool that gives marketers the ability to analyze website data for their business, and make informed decisions. There have been many updates and iterations of

If you use social media, basically at all, you would have definitely noted the rising interest in NFTs, or ‘non-fungible tokens’, as a vehicle for buying and selling digital artworks. Aligned with the broader push on cryptocurrency, NFTs have become

Snapchat has announced a new partnership with advertising giant WPP which will see the two work together on new projects that will facilitate the creation of AR ads for WPP clients, helping to advance digital ad options for many more

Clubhouse has announced a set of new features as it looks to improve in-app functionality and engagement, while also providing more ways for creators to maximize the value of their broadcasts. The biggest addition is its new search functionality, which

Have you run any great campaigns on Twitter in 2021? If you have, then you could be up for an award, with Twitter once again holding its ‘Best of Tweets’ competition to crown the best brand tweets of the year.

YouTube’s adding more new metrics to help improve the performance of your channel, with specific insight into the elements of each video that are maximizing audience engagement, via improved retention stats. Last year, YouTube added new audience retention insights for

Is 2022 the year you finally invest in a video marketing strategy? Want to learn about video across the different social media platforms? The team from Deposit Photos share the stats you need to know in this infographic. They break things

With a wide assortment of NFTs gradually infiltrating all social media apps, several platforms are now looking to lean into the trend, either by facilitating NFT display, or by creating their own digital artworks for sharing within their communities. And