After launching a test of its new and improved version of Tweetdeck back in July, Twitter has now announced a new round of updates for the platform, which is still in invite-only mode, but looks set to become more widely
Online marketing communities are excellent places to gain fresh perspectives, stay on the pulse of trends, learn from seasoned marketers and founders, and have watercooler conversations with like-minded folk. But with the wealth of groups to choose from, finding the
Instagram has launched a new test that will enable people to select specific profiles that will be able to view their Stories, as part of an additional element in the Stories creation flow of every post. As you can see
Halloween is just around the corner, and with the vaccine roll-out continuing to gain momentum, the event looks set to provide new opportunities for people to come together, and celebrate in-person once again, resuming the traditional elements of the ‘spooky
YouTube has published its latest Shorts Report, which highlights all the key trends that the platform’s seeing in its TikTok-like short-form video feed – which, according to YouTube, is already generating 6.5 billion daily views. That could make it a
The Wall Street Journal’s ‘Facebook Files’ report, which details various leaked insights from inside Facebook HQ, has certainly sparked a whole new range of concerns for The Social Network. Among the various issues outlined in the multi-part investigation was the
PPC (Pay-Per-Click) marketing is a form of online advertising where advertisers pay a fee each time someone clicks their ad. We all encounter these ads daily. Search ads are the most common ad format in PPC marketing: Display ads also fall
Facebook’s testing another way to provide more context on paid promotions, this time via a horizontal scrolling display of additional information below the ad image display. As you can see in this example, some users are now seeing additional advertiser
As part of its broader push on hosting virtual events, which has become a bigger focus over the past 18 months, LinkedIn will soon begin testing paid events, which could provide new opportunities for engagement and monetization on the professional
Yeah, I’m not totally sold on this. Today, Instagram has announced the launch of its latest global branding campaign, called ‘Yours to Make’, which aims to showcase the benefits of community connection in the app, and finding your people through
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