Top 3 Instagram Marketing Trends for 2017

Instagram feeds are becoming the new storefront, so marketing your business on instagram is essential. A major trend in 2017 will be online retailers using user-generated content (UGC) from Instagram to help drive sales on their website. Whether that’s with Instagram gallery pages on their product pages or re-posting community content featuring their products in “real life,” successful marketers and business owners will be investing in selling through Instagram in 2017.

Relatedly, another major marketing trend for 2017 will be aligning social objectives and KPI’s with the larger business and marketing goals of an organization. In short, 2017 is the year that social becomes accountable to tracking cold, hard dollars through acquisition and conversion. Gone are the days when likes and followers are all that matters, and in 2017 we can expect Instagram marketing to be taken as seriously as other digital marketing channels – and to be driving some serious sales.

[bctt tweet=”In 2017, social will become accountable to tracking cold, hard dollars through acquisition and conversion. ” username=”latermedia”]

Instagram Marketing Trend #3: 2017 is the Year Instagram Stories Dominates Snapchat

One of the main differences between Instagram and Snapchat stories has been the lack of fun filters, geo-filters, and stickers in Instagram Stories – until recently. At the end of 2016, Instagram launched stickers, which looks almost identical to Snapchat’s stickers. You can find customizable stickers for the weather, the current time, and even your location, just like you can on Snapchat.