Instagram Tests 'Fan Club' Stories, NFT-Style 'Collectibles' In-App
Instagram Tests ‘Fan Club’ Stories, NFT-Style ‘Collectibles’ In-App

Instagram appears to be working on a couple of different experiments aimed at boosting interaction in the app, and tapping into the rise of NFTs, or digital products, in-stream. First off, Instagram is experimenting with a new Stories option called

9 Key Internet Safety Tips and Notes [Infographic]
9 Key Internet Safety Tips and Notes [Infographic]

eCommerce has seen a massive rise over the past 12 months, with the COVID-19 lockdowns forcing most of us to find new ways to shop, exacerbating already established trends away from physical stores and towards more advanced, streamlined online buying.

Google Adds New Listing Options for Business Profiles, Including Services, Bookings and Streamlined Catalog Upload
Google Adds New Listing Options for Business Profiles, Including Services, Bookings and Streamlined Catalog Upload

Google has announced some new, streamlined options to help improve your Google Business profile, including new services listings, booking options, and a simplified process for scanning in your product catalog to help maximize discovery within Google’s Shopping tools. First off,

Facebook Highlights Black-Owned Businesses for Juneteenth, Provides Tools to Increase Awareness
Facebook Highlights Black-Owned Businesses for Juneteenth, Provides Tools to Increase Awareness

Facebook is looking to highlight Black-owned businesses as part of its broader initiatives for Juneteenth, with new showcase collections in both Facebook and Instagram Shops, along with dedicated video programming, hosted by ‘Queer Eye’ host Kamaro Brown. As explained by

Facebook Tests Public Comments Display on Facebook Stories
Facebook Tests Public Comments Display on Facebook Stories

What’s this? A comment appearing on a Facebook Story? As you can see in this example, posted by @ohitsmerenz (and shared by Matt Navarra), Facebook appears to be testing a new option which would display Stories replies on the Story frame

Types of TikTok Ads & How to Use Them
Types of TikTok Ads & How to Use Them

Since TikTok is so new, and there’s such a limited amount of information out there about it — many marketers feel unsure about advertising on the platform. In 2020, TikTok became the fastest growing entertainment platform with nearly 1 billion active

Facebook Announces Education and Insights Sessions as Part of Cannes LIONS 2021
Facebook Announces Education and Insights Sessions as Part of Cannes LIONS 2021

Facebook has announced a range of new initiatives tied into this year’s Cannes LIONS marketing and advertising summit, which, due to COVID-19, will be a virtual event, with sessions live-streamed over the next week. Facebook’s team will take part in

Page Experience Update: Mobile-Friendliness | Seer Interactive
Page Experience Update: Mobile-Friendliness | Seer Interactive

Since 2015 mobile-friendliness has been a ranking signal, and after 2018 mobile-first indexing has been the default. Now, coming in mid-June 2021, the Page Experience update will cite mobile-friendliness as a key signal. In This Article: Mobile-Friendliness as a Key

Twitter Will Now Let Spaces Hosts Download an Audio File of Their Space
Twitter Will Now Let Spaces Hosts Download an Audio File of Their Space

This could be a big addition for those leaning into the audio social trend. Today, in amongst an overview of the various recent feature updates that it’s added to its Spaces option, Twitter included this note: ???? Audio recordings ????

What is Influencer Marketing? | Seer Interactive
What is Influencer Marketing? | Seer Interactive

If you had suggested launching an influencer campaign to your marketing department 10 years ago, you likely would have been greeted with blank stares. The word “influencer” wasn’t even officially added to the English dictionary until 2019. Since the birth