Twitter Expands Access to 'Location Spotlight' Module in Professional Accounts
Twitter Expands Access to ‘Location Spotlight’ Module in Professional Accounts

Good news for brands on Twitter – now, all businesses in the US, the UK, Canada, and Australia can add a new ‘Location Spotlight’ module on their business account, which includes location info, business hours, and additional contact methods. As

Pinterest Establishes New Content Partnership with Tastemade to Promote Pin Product Listings
Pinterest Establishes New Content Partnership with Tastemade to Promote Pin Product Listings

As part of its continued effort to expand its network of creators, and provide more exposure opportunities for listed products, Pinterest has announced a new strategic partnership with lifestyle content platform Tastemade, which will see Pinterest and Tastemade work together

Meta Launches New Assistance Tools for LGBTQ+ Owned SMBs
Meta Launches New Assistance Tools for LGBTQ+ Owned SMBs

As part of the broader celebration of Pride Month, Meta has today launched a new mini-site, created in partnership with the National LGBT Chamber of Commerce (NGLCC), which aims to provide support and assistance for LGBTQ+ owned small businesses via

YouTube Announces Weekly Ad Frequency Capping, New Live-Stream Commerce Upgrades
Google May Enable YouTube Ad Placement via Third-Party Platforms as Part of EU Antitrust Settlement

There may soon be a new way to place ads on YouTube, with parent company Google considering a change in its current process which could enable third-party ad platforms provide YouTube placements. As reported by Reuters, Google has offered to

How Gen Z Relates to Brands [Infographic]
How Gen Z Relates to Brands [Infographic]

Gen Z will soon become the most influential consumer segment, with the next generation of digital natives already influencing spending habits in a big way – and that’s only set to increase. That’s also driving big changes in the business

Meta Expands Horizon Worlds Access to VR Users in the UK
Meta Expands Horizon Worlds Access to VR Users in the UK

Of all of Meta’s current offerings, its ‘Horizon Worlds’ VR creation platform provides the most indicative view of its future metaverse plans. And starting this week, more people will be able to share in that vision, with Horizon Worlds being

Is TikTok Too Ephemeral to Track?
Are TikTok and Other Emerging Channels Too Ephemeral to Track?

With over 1 billion users — and 105 million in North America alone — TikTok is a centerpiece of cross-generational conversations, pop culture references, and daily use.  From a top-level view, it’s no wonder our dopamine-driven brains have registered accounts

Is TikTok Too Ephemeral to Track?
Is TikTok Too Ephemeral to Track?

With over 1 billion users — and 105 million in North America alone — Tiktok is a centerpiece of cross-generational conversations, pop culture references, and daily use.  From a top-level view, it’s no wonder our dopamine-driven brains have registered accounts

How to Use Social Proof to Improve Your eCommerce Marketing Strategy [Infographic]
How to Use Social Proof to Improve Your eCommerce Marketing Strategy [Infographic]

Are you looking for ways to improve your eCommerce website? Want to learn how to incorporate social proof into your eCommerce marketing strategy? The team from Squarelovin share their tips for success in this infographic. They break things down as follows:

Meta Abandons Several Projects, Including Smart Watch and Consumer Portal Devices, In Order to Cut Costs
Meta Abandons Several Projects, Including Smart Watch and Consumer Portal Devices, In Order to Cut Costs

Amid rising costs, and a tightening economy, Meta has announced some significant changes to its product roadmap, with several of its hardware projects either being put on hold or delayed for the time being. According to various reports, Meta is: