What It Is & How to Do It
What It Is & How to Do It

You may have heard the expression, “The best content doesn’t win; distribution does.” This is why simply creating great content isn’t enough. You need a distribution strategy to make sure your content actually reaches its intended audience. Otherwise, you’ll just

Facebook to Face Heavy Fines for Allowing Young Users to Sign-Up to its Platforms Under Proposed Australian Law
New Study Finds Facebook’s Interest Targeting is Inaccurate Around 30% of the Time

So how accurate are Facebook’s ad targeting options anyway? The platform has made headlines in recent years over its intricate audience targeting process, which learns about your traits and interests based on in-app activity, then funnels that info into its

The Essential Guide to Customer Acquisition
The Essential Guide to Customer Acquisition

Customers are the lifeblood of any business. Without new customers, businesses cannot survive, let alone grow. In this guide, you’ll learn how to acquire more new customers for your business. Here’s what we’ll cover: What is customer acquisition? Customer acquisition is the

LinkedIn Shares and Overview of Key Insights and Advice Shared at its 'Spark' 2022 Conference
LinkedIn Shares and Overview of Key Insights and Advice Shared at its ‘Spark’ 2022 Conference

Earlier this month, LinkedIn held its second annual ‘Spark’ conference, which featured a range of speakers on key topics designed to help LinkedIn members maximize their success. If you missed the event, you can still catch up on all the

How to Get Backlinks: 15 Proven Tactics
How to Get Backlinks: 15 Proven Tactics

Link building isn’t rocket science. There’s no secret club where only an elite few get taught how to build links. Anyone can do it.  But it’s harder than it needs to be without tried and tested tactics to lean on. Here are

How to Fix Ad Measurement With Incrementality Testing and Experiments
How to Fix Ad Measurement With Incrementality Testing and Experiments

While advertising attribution has always been a thorny path for marketers to navigate, events of the past 18 months have caused a significant upheaval in media measurement that must be addressed quickly – for the sake of all parties involved.

The Ultimate Tried & Tested Guide
The Ultimate Tried & Tested Guide

Customer acquisition cost (CAC) can be enormous for many SaaS companies. A good way to reduce that is to balance advertising with cheaper and often more sustainable marketing channels and tactics. Your best bet here may be SEO and content

Essential Reddit Statistics All Marketers Should Know in 2022 [Infographic]
Essential Reddit Statistics All Marketers Should Know in 2022 [Infographic]

Are you considering your social media strategy for the year ahead? Want to know if Reddit could be a platform worth your time and effort? The team from Giraffe Social Media share the Reddit stats you need to know in this

15 Proven Ways to Drive More Traffic to Your Blog
15 Proven Ways to Drive More Traffic to Your Blog

Struggling to gain traction on your blog? Consumed tons of “ultimate guides” and courses, but traffic didn’t budge? A few years ago, we found ourselves in the same predicament. Traffic to our blog had plateaued despite us following “blogging best

EU Grants Provisional Approval for New, Broad-Reaching 'Digital Markets Act'
EU Grants Provisional Approval for New, Broad-Reaching ‘Digital Markets Act’

Amid ongoing debate around the importance of digital privacy, and who controls and uses our personal data for various purpose, the EU continues to lead the way with the most advanced regulation in the space. Some of that has been