Mobile App Development

As Google prepares to roll out its new ‘Page Experience’ search algorithm update, which will incorporate its three Core Web Vitals considerations, it’s shared some new details on the timeline for the roll-out, and a new tool to help website

TikTok’s looking to help brands tap into the latest trends – both on the platform generally and among business in their local region – with the addition of a new ‘Business Creative Hub‘ content showcase, which is now available to business accounts

Whether mobile or desktop, global or local, Google is widely used by consumers. The search giant is the top referrer on the web, and search remains a reliable marketing channel for growing a business. Indeed, search overshadows the reach brands

Looking to improve the speed and responsiveness of your website? Load time is a key consideration in maximizing website performance, with Google factoring it into its search rankings, and users increasingly likely to click away if they have to wait

YouTube has published a handy new overview of how its recommendation system works, in order to help creators build an audience on the platform, and reach more viewers with their clips. The overview is presented by Rachel Alves, a product

Facebook’s independent Oversight Board project is the biggest, and most promising experiment in improving social media moderation at present, with an independent team of experts in a range of fields empowered to overrule platform decisions on both content removals and complaints,

Are you looking for ways to fire-up your marketing strategy? Looking to identify key areas in which you can reinforce and improve your branding? The team from Superside share their steps to success in this infographic. Here’s a quick summary: Set

So, you’ve been using a free A/B testing and personalization tool and now you’re ready to put your money where your mouth is … A/B testing has long been a critical piece of effectively optimizing your website — while personalization

A lot of marketing metrics are only good for making you look good—that’s why they’re called vanity metrics. Vanity metrics don’t give you the insight you need to make good marketing decisions, leading you to pour resources into things that

As with eCommerce more broadly, social media commerce saw a big rise in 2020. The COVID-19 pandemic, and the related mitigation efforts, saw many forced to use online shopping more often, which exposed more people to the benefits of the