Mobile App Development

Snapchat has posted its latest performance update, showing solid increases in both usage and revenue throughout Q1 2021. The numbers will certainly raise some eyebrows, and likely get more social media marketers considering their options on the app. First off,

Customer acquisition cost (CAC) is the average amount of money you spend to acquire a single customer. You calculate CAC by dividing customer acquisition expenses by the number of acquired customers. So if you got ten new customers from $1,000

Optimisation is one of my favorite words and it’s definitely not used enough in the digital marketing industry. We like the new shiny objects like ‘Clubhouse’ and we’re very quick to jump onto something new. But what about optimising what

With the vaccine roll-out now well underway, and in-person events gradually returning, Snapchat has today released some new data insights on the key social activity that Snapchatters are looking forward to the most in a post-pandemic environment – heading to

Get ready for a significant improvement in the quality of the images that you see in your tweet timelines. Well, some of them, anyway – after first launching a small test of the option last month, Twitter has announced that

YouTube has announced an expansion of its slate of sponsorship opportunities available via YouTube Select, which will give brands more ways to attach their promotions to specific moments and themes within the app. As explained by YouTube: “In addition to

Back in November, Google announced that as of May 2021, page experience signals will be included in Google Search ranking. This will update the Google algorithm to incorporate new signals to determine search ranking. In April, we learned that this

If you want search engine users to be able to find your website, it needs to be indexed. But how do you submit your website to Google in 2021? And do you even need to? In this guide, you’ll learn: How

The challenges of 2020 put many things on hold, with all of us pausing long-term plans, including holidays, promotions, major purchases, etc., in order to get through the worst of the pandemic, in the hopes that things will improve, and

With all we’ve been hearing about Google Analytics 4 (GA4) and how it’s one of the biggest changes to Analytics we’ve ever seen, it can feel intimidating to know where to begin. While there’s still a lot of unknowns, one