How to Use Chatbots for Marketing on Social Media

6 Reasons Why Social Media Chatbots Are Valuable to Brands

With a projected global market size of over $1.3 billion by 2024 – chatbots are a hot topic in the social media marketing world.

At their core, chatbots facilitate a ton of automated customer service objectives but they can also help reach your brand’s marketing goals!

1. Relay Important Company Information

While bots have traditionally been used to support customer service teams, they can also be used for tasks like sales and marketing automation. Want to spread the word about new brick-and-mortar shops opening up? A chatbot site pop-up can be crafted to deliver that news!

2. Promote a Product 

Yep, you heard right, bots can help promote products. If you have a new product launch or want to push something specific, you can set up an automated chatbot message for when users visit your website.

TIP: Using Instagram for e-commerce? Make the most of your profile’s most valuable real estate with the newest version of by Later. A dedicated space to turn each of your posts into a clickable, shoppable image.

And thanks to our Shopify integration by Later lets you add up to 5 links on each Instagram post.

3. Generate Leads and Drive Sales 

You know when you visit a site and you’re immediately greeted with a promotional code? That’s the power of a bot generating a lead through incentive!

4. Learn About Your Audience

Through interactive prompts, companies can ask questions, start a dialog, and get to know their audience more intimately. 

5. Provide Round the Clock Customer Service

Because bots are always “on,” customers don’t have to wait to get the answers they’re looking for. Chatbots can be programmed to answer frequently asked questions and adapt to fit specific situations.

6. Free up a Ton of Time

Chatbots offer 24/7 customer service without paying for expensive human labor or having workers on-call during all hours of the day – talk about winning back tons of time!

Source:, originally published on 2021-10-26 09:27:40