![How to Successfully Use Social Media: A Small Business Guide for Beginners [Infographic]](https://b2webstudios.com/storage/2023/02/How-to-Successfully-Use-Social-Media-A-Small-Business-Guide-85x70.jpg)
Here’s Why Brands Are Taking Instagram Influencers on Vacation
February 8, 2023
08 Oct
6 Reasons Why Social Media Chatbots Are Valuable to Brands
With a projected global market size of over $1.3 billion by 2024 – chatbots are a hot topic in the social media marketing world.
At their core, chatbots facilitate a ton of automated customer service objectives but they can also help reach your brand’s marketing goals!
1. Relay Important Company Information
While bots have traditionally been used to support customer service teams, they can also be used for tasks like sales and marketing automation. Want to spread the word about new brick-and-mortar shops opening up? A chatbot site pop-up can be crafted to deliver that news!
2. Promote a Product
Yep, you heard right, bots can help promote products. If you have a new product launch or want to push something specific, you can set up an automated chatbot message for when users visit your website.
TIP: Using Instagram for e-commerce? Make the most of your profile’s most valuable real estate with the newest version of Linkin.bio by Later. A dedicated space to turn each of your posts into a clickable, shoppable image.
And thanks to our Shopify integration Linkin.bio by Later lets you add up to 5 links on each Instagram post.
3. Generate Leads and Drive Sales
You know when you visit a site and you’re immediately greeted with a promotional code? That’s the power of a bot generating a lead through incentive!
4. Learn About Your Audience
Through interactive prompts, companies can ask questions, start a dialog, and get to know their audience more intimately.
5. Provide Round the Clock Customer Service
Because bots are always “on,” customers don’t have to wait to get the answers they’re looking for. Chatbots can be programmed to answer frequently asked questions and adapt to fit specific situations.
6. Free up a Ton of Time
Chatbots offer 24/7 customer service without paying for expensive human labor or having workers on-call during all hours of the day – talk about winning back tons of time!
Source: later.com, originally published on 2021-10-26 09:27:40
Connect with B2 Web Studios
Get B2 news, tips and the latest trends on web, mobile and digital marketing
![How to Successfully Use Social Media: A Small Business Guide for Beginners [Infographic]](https://b2webstudios.com/storage/2023/02/How-to-Successfully-Use-Social-Media-A-Small-Business-Guide-300x169.jpg)
- Appleton/Green Bay (HQ): (920) 358-0305
- Las Vegas, NV (Satellite): (702) 659-7809
- Email Us: [email protected]
© Copyright 2002 – 2022 B2 Web Studios, a division of B2 Computing LLC. All rights reserved. All logos trademarks of their respective owners. Privacy Policy
Recent Comments