Instagram Rolls Out New "Add Yours" Instagram Stories Sticker
Instagram Rolls Out New “Add Yours” Instagram Stories Sticker

How Can Brands and Creators Use the “Add Yours” Instagram Stories Sticker? This new Instagram Stories sticker is an awesome opportunity for brands and creators to drive brand awareness. How so, you ask? Well, when a brand or creator shares

How Gen Z Breaks Marketing’s Cultural Mold
How Gen Z Breaks Marketing’s Cultural Mold

As the first generation to grow up with the internet everywhere and easily at its fingertips, Gen Z lives in a world where even those with the most niche interests can find a like-minded tribe. Its members have matured with

How to Use Chatbots for Marketing on Social Media
How to Use Chatbots for Marketing on Social Media

6 Reasons Why Social Media Chatbots Are Valuable to Brands With a projected global market size of over $1.3 billion by 2024 – chatbots are a hot topic in the social media marketing world. At their core, chatbots facilitate a

Who Really Benefits from the Creator Economy?
Who Really Benefits from the Creator Economy?

The Creator Economy has become a much bigger focus over the last few years, with the rise of TikTok sparking a new battle amongst the social platforms to maximize their creator appeal, in order to keep popular users posting to