How to Make Money on TikTok

How to Make Money on TikTok as a Business

TikTok is becoming a huge player for generating leads and driving sales – from its ability to reach thousands of people to its new e-commerce features. 

Here are three ways your business can make money on TikTok: 

#1: Develop a Content Strategy

There’s no denying the power of going viral on TikTok – one video alone could lead to hundreds of new customers. 

But “going viral” isn’t a strategy, so it’s important to create SMART goals before you start making content for TikTok. Each goal should be: 

• Specific

• Measurable

• Attainable

• Realistic 

• Timely 

Say, for example, you want to drive 60 new customers within 90 days. 

With this in mind, you could develop content that highlights your brand’s story, the benefits of using your products or services, behind-the-scenes clips, tips or tricks you’ve learned, or tutorials, with a strong CTA.

You’ll also want to be consistent – your posting cadence should be realistic to your bandwidth, whether it’s two posts a day or five posts a week. 

Take Jenna Labiak, founder of The Silk Labs, who saw one video lead to over 200 customers and attributes her success to “posting consistently and having conversations with my community daily.” 

And while not every video she posts leads to millions of views, Jenna is able to provide value to those watching, grow her community, and yes, even make sales. 

Remember: Rome wasn’t built in a day. Rather than quick-win “hacks,” try to focus on nurturing leads with authentic storytelling and videos that’ll entice people to keep coming back for more. 

Something else to consider? Jumping on TikTok hashtags and trending audio!

The “business check” trend, uses an audio created by Reece Bowers, and currently has over 17K videos of businesses showing BTS content of their brand:

When it comes to hashtags, they are a huge discoverability tool – making them a “good-to-include” when creating video content. 

And there are a lot to experiment with and use in your TikTok captions, like:

You can even test hashtags that are more niche and specific to your industry. As long as they’re accurate and relevant to your content – experiment away! 

Ready to level-up your TikTok strategy? Plan, schedule, and auto-publish your TikTok videos in advance with Later. Sign up today for free.

#2: Test TikTok E-Commerce Features 

Since the introduction of TikTok Shopping, TikTok has continued to introduce new ways for brands to sell their products on the app.

In 2020, TikTok announced a “first-of-its-kind” partnership with e-commerce platform, Shopify. As part of the partnership, brands can now connect their Shopify account and sell products via in-feed video ads. 

TikTok has since built on this partnership, releasing the ability for select merchants in the US, UK, and Canada to tag products in organic videos, and trialling a dedicated shopping tab on Shopify-integrated profiles.

In other words, social commerce is about to happen on TikTok in a big way. 

To get in on the action, connect your Shopify account (if you have one), tag your products, and start creating in-feed TikTok Ads. 

The good news? TikTok Ads don’t need to be super polished.

Unlike on Instagram, users aren’t looking for aesthetically-pleasing, perfectly curated content – instead your ads should seem like an organic TikTok video showing up on your For You Page. 

#3: Use Later’s Link in Bio Feature 

If you have a TikTok Business account, you can add a link to your TikTok bio. 

This link is a huge opportunity for you to drive traffic directly from the app to your website of choice.

However, with only one link to use, it limits your opportunities to send potential customers to multiple places. 

With Later’s Linkin.bio for TikTok, you can turn your feed into a clickable, mobile-optimized landing page – letting you attach a specific link to each of your scheduled videos. 

This means you can drive clicks to a specific product page, your latest blog post, or even increase newsletter sign ups – the possibilities are endless. 

Plus, it saves you having to manually switch up the link in your bio with every new video!

Ready to drive more traffic from your TikTok profile? Join Later today and watch the clicks roll in.