The Rise of Social Commerce [Infographic]
The Rise of Social Commerce [Infographic]

As with eCommerce more broadly, social media commerce saw a big rise in 2020. The COVID-19 pandemic, and the related mitigation efforts, saw many forced to use online shopping more often, which exposed more people to the benefits of the

Pattern of Privacy: Who Needs to Prepare for a Cookie-Less Future?
Pattern of Privacy: Who Needs to Prepare for a Cookie-Less Future?

What’s Happening in the World of Cookies & Data Privacy?  Like winter, the removal of (third-party) cookies is coming. While we know this affects digital marketing across the board, which marketers need to worry most?  Well… everyone!  In this post,

7 Useful Marketing Skills (That I Used to Thrive in My Career)
7 Useful Marketing Skills (That I Used to Thrive in My Career)

There’s always a debate about what skills marketers should learn. One person says it’s copywriting; another says it’s coding. One person argues it’s branding; another argues it’s strategic thinking. Add performance marketing, data science, and soft skills like management into

Getresponse autofunnel
How to use GetResponse Autofunnel to Build Your Sales Funnel

In this article, I’ll show you how to use the Autofunnel tool in GetResponse to build out your whole sales funnel. And the good new is you don’t have to be a marketing technology expert to build a sales funnel

Instagram Provides Tips on How Brands Can Utilize UGC [Infographic]
Instagram Provides Tips on How Brands Can Utilize UGC [Infographic]

As many experts will attest, user-generated content is one of the best ways to maximize your marketing performance on Instagram, with the more organic, platform-aligned approach often a better fit, both for feed and Stories posts.  And, of course, the

Google Display Network vs. DV360: Which is Best?
Google Display Network vs. DV360: Which is Best?

GDN and DV360: Are they really the same?  When speaking to clients about programmatic efforts, we often run into questions like: What’s the difference between GDN and DV360? Why should I be willing to pay extra for DV360 access? What

How to Find Influencers in Your Niche (6 Easy Steps)
How to Find Influencers in Your Niche (6 Easy Steps)

Looking for influencers to promote your product? You’re in the right place. Building your own social media empire can take years, whereas influencers already have the trust and attention of your target audience. All you have to do is pay them to

Project management
Why you need a technical project manager for your digital projects

In this article, I’m going to talk about the importance of having a technical Project Manager who can ensure the successful delivery of any digital project that requires an external company to implement. It could be someone you have on

Snapchat Launches New AR Art Project Which Places Digital 'Monuments' Across LA
Snapchat Launches New AR Art Project Which Places Digital ‘Monuments’ Across LA

Snapchat has launched a new digital art project, in collaboration with the Los Angeles County Museum of Art (LACMA), which will see five digital ‘monuments’ placed around LA “that explore history and representation for communities” across the region. As you

The 6 Things That Made a Difference in My Virtual Onboarding Experience
The 6 Things That Made a Difference in My Virtual Onboarding Experience

2020 has changed A LOT of things, to say the very least. With the switch to working in an office to working from home, naturally companies have adjusted how they onboard new employees. Virtual or not, successful onboarding remains one