Mother’s Day is coming up on May 8th (in the US and Australia), which means that you only have a matter of days to make your pitch to Mother’s Day shoppers, and maximize your sales for the event. Lucky for
This post was originally published in February 2020, and last updated in April 2022. As a PPC practitioner, nothing’s quite as daunting as revamping an account and waiting to see how it performs post-launch. Talk about pressure! Revamping a Paid
Reddit is the latest social media platform to launch a creator fund in the hopes of fueling increased interest and interaction within the app, by supporting popular creators and projects. Though it’s actually already in place – in recent months,
Content maps help make sure your content serves a strategic role in nurturing your audience. It’s one of the best ways to keep your content aligned with your business goals. I’ll cover two ways of creating content maps. The traditional way
In a surprising turn of events, Elon Musk now looks set to become the sole proprietor of Twitter, after Twitter’s board met on the weekend to vote on accepting his $44b takeover offer. Initially, it seemed that Twitter would rebuke
LinkedIn has added a new option to showcase a link on your profile, along with new analytics tools for group posts, a video trimming feature on mobile, and new newsletter display options. First off, on the showcase link, which is
What is Google Cache? Google cache is a feature of Google search that provides copies of web pages that are available to searchers independent of the live pages on the original website. Google makes a copy of the web page
Integrated marketing communications is a requirement for long-term marketing success. The effectiveness of all your marketing campaigns largely depends on it. One can easily get lost in what it entails, though. Some universities even offer degrees in marketing communications. On top of that,
Instagram’s testing out a new process which could make monetizing Reels much easier, which could be key to holding onto top short-form talent as the competition heats up in the space. As you can see in these examples, posted by
Today is Earth Day, and LinkedIn’s marking the event with a new overview of the brand benefits of adopting sustainability practices, and how that can improve perception and response among LinkedIn users. In the below infographic, LinkedIn outlines how community
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