Snap Launches New Ad Campaign to Showcase its AR Offerings
Snap Launches New Ad Campaign to Showcase its AR Offerings

Snapchat has launched a new promotional campaign which leans into the uniqueness of its viral AR trends, with a showcase of bizarre effects, as a means to present people with a different perspective on the real world. Pretty trippy, huh?

Indirect Marketing: Definition, Types, & Examples
Indirect Marketing: Definition, Types, & Examples

Indirect marketing is marketing where you’re not trying to explicitly sell a product or service. Instead, it focuses on activities that generate brand awareness, build relationships with potential customers, and nurture them to eventually buy from you. Indirect marketing relies on

New to Instagram Stories: Text Posts, Reposting Stories, GIFs, + Screenshots
New to Instagram Stories: Text Posts, Reposting Stories, GIFs, + Screenshots

If the recent announcement of Instagram Stories Highlights wasn’t enough to convince you to add stories into your marketing strategy this year, new Instagram Stories features on the horizon just might seal the deal. Instagram hasn’t officially confirmed that the

Meta Announces the Reinstatement of Former President Donald Trump in its Apps
Meta Announces the Reinstatement of Former President Donald Trump in its Apps

In the scheme of things, this, specifically, is not a major shift in social platform policy, or in broader approaches to handling inflammatory or incendiary usage by world leaders. But in terms of symbolic, and even iconic gestures, it is

How to Create a Google Business Profile and Verify Your Business
How to Create a Google Business Profile and Verify Your Business

If you own a brick-and-mortar store or a business that covers a specific service area, creating and verifying your Google Business Profile is critical in helping your customers find your business location, hours, and other updates.

How to Make Money With SEO
How to Make Money With SEO

SEO isn’t a get-rich-quick scheme—it often takes years of hard work to make a living from it. The great thing, though, is its versatility. There are many ways to monetize SEO skills, which all suit different people. Want to know

Get Your Instagram Together in 30 Days!
Get Your Instagram Together in 30 Days!

Overwhelmed by Instagram? We get it. Between taking and editing photos, curating content, writing captions, finding the best time to post, responding to comments, and trying to get more followers, using Instagram for business is… a lot. With so many

Meta Launches New Rights Manager Mini-Site to Help Brands Detect and Action IP Violations
Meta Launches New Rights Manager Mini-Site to Help Brands Detect and Action IP Violations

Meta’s looking to provide more help for businesses that are seeking to ensure their intellectual copyright is not being exploited within its apps, with the launch of a new, dedicated Rights Manager mini-site, which includes a complete overview of Meta’s

9 Tactics to Increase Brand Awareness (Tried & Tested)
9 Tactics to Increase Brand Awareness (Tried & Tested)

One of the best ways to make anyone buy from you is to make them aware of your brand and products before they even start considering the purchase. Countless tactics can increase your brand awareness. Technically, any piece of your

13 Experts Share Their Instagram Predictions for 2018
13 Experts Share Their Instagram Predictions for 2018

Wondering what the big Instagram predictions are for 2018? Last week we shared our top Instagram marketing trends of 2018 and published a report on the State of Instagram Marketing in 2018. In this post, we’ve rounded up a few