Reports Show that Facebook Usage is Up, as Meta Continues to Develop its AI Targeting Models
Reports Show that Facebook Usage is Up, as Meta Continues to Develop its AI Targeting Models

While Facebook is no longer the cool app, especially among younger audiences, it remains a key platform for many users, and its capacity to keep people updated on important updates from friends and family is likely to ensure that many

Gen Z’s Social Media Usage in 2023
Gen Z’s Social Media Usage in 2023

What Does This Mean for Brands Wanting to Reach Gen Z? The proof is in the pudding: Gen Z likes to be online and YouTube is their platform of choice (for now).  YouTube is typically associated with content that educates

Planning for 2023: What Social Media Marketers Need to Win in 2023
Planning for 2023: What Social Media Marketers Need to Win in 2023

January is, for many, a month of reflection, goal-setting, strategizing and planning for the year ahead.  In line with this, we’ve kicked off the new year with a series of articles covering the latest stats, tips and strategies to help

How to Use Instagram's New Quiet Mode Feature
How to Use Instagram’s New Quiet Mode Feature

How to Use Instagram’s Multi-select for Not Interested Feature In a similar vein, Instagram has added a multi-select option to the Not Interested tool.  Head over to your Explore feed, and long press content that doesn’t interest you. Then tap

Twitter Publishes 2023 Marketing Calendar to Assist with Campaign Planning
Twitter Publishes 2023 Marketing Calendar to Assist with Campaign Planning

Looking to map out your content calendar for the year ahead? This will help – Twitter has published its annual events calendar, which highlights all of the key dates and celebrations that you need to keep in mind in your

AI Content's Impact on the ROI of SEO
What is Evergreen Content? | Seer Interactive

With so much content out there, it’s easy to get overwhelmed and not understand what the best type, style, or format might be the best for your situation.

How to Go Viral on TikTok & Reels — With Original Content
How to Go Viral on TikTok & Reels — With Original Content

6 Viral-worthy Original Content Ideas for TikTok and Reels Need help coming up with original content ideas? Here are six ways you can create scroll-stopping Reels and TikToks that don’t require the latest trends. And bonus — you can come

Google Outlines Ongoing Efforts to Combat China-Based Influence Operations Targeting Social Apps
Google Outlines Ongoing Efforts to Combat China-Based Influence Operations Targeting Social Apps

Over the past year, Google has repeatedly noted that a China-based group has been looking to use YouTube, in particular, to influence western audiences, by building various channels in the app, then seeding them with pro-China content. There’s limited info

Is Wix Good for SEO? Here's Everything to Know About Wix SEO
Is Wix Good for SEO? Here’s Everything to Know About Wix SEO

As of 2023, Wix provides solid options for a basic SEO setup that will cover most needs but still lacks the flexibility of more advanced and granular settings. In this article, I go through all the nooks and crannies of

How to Add GIFs to Instagram Stories
How to Add GIFs to Instagram Stories

Want to add GIFs to Instagram Stories? If you’ve ever wished there was an easy way to add fun, animated stickers into your Instagram Stories, you’re going to love the latest Instagram Stories feature– GIF stickers! We heard the rumors