Twitter Making 'Branded Likes' Available to All Advertisers in the App
Twitter Making ‘Branded Likes’ Available to All Advertisers in the App

Twitter has announced that it will launch its Branded Likes ad option to all advertisers from next week, which will enable brands to create custom Like animations for their tweets to help improve engagement in the app. Branded Likes????: You’ve

How to Create a Content Plan in 5 Easy Steps
How to Create a Content Plan in 5 Easy Steps

Content planning is the process of deciding what you’ll publish and when. Its main role is to prioritize content creation based on a marketing and content strategy. If you regularly create content (as you probably should), you need proper content

Meta Announces Coming Digital Payment and NFT Options as it Advances Towards the Metaverse
Meta Announces Coming Digital Payment and NFT Options as it Advances Towards the Metaverse

Given the current volatility in crypto markets, which have been intrinsically connected to the current NFT trend, it seems like a strange time for Meta to be making a bigger push on NFTs, and its various NFT projects across its

Meta Implements New Changes to Housing, Employment and Credit Ads to Eliminate Potential Discrimination
Meta Implements New Changes to Housing, Employment and Credit Ads to Eliminate Potential Discrimination

Meta has announced some changes to its policies relating to housing, employment and credit ads, as a result of a recent settlement with the US Department of Housing and Urban Development related to the potential for discriminatory use for Facebook

Elon Musk Outlines Final Steps Required to Consummate Twitter Deal
Elon Musk Outlines Final Steps Required to Consummate Twitter Deal

Time for a quick check in on the Elon Musk Twitter takeover – so how close are we to Elon becoming Tweeter–in-Chief? Musk addressed the topic in an interview for the Qatar Economic Forum earlier today, in which Musk explained

Twitter Announces the Re-Launch of its 'Chirp' Developer Conference
Twitter Announces the Re-Launch of its ‘Chirp’ Developer Conference

Twitter’s looking to enhance its bonds with the developer community with the re-launch of its ‘Chirp’ conference, which brings together developers and members of Twitter’s team to discuss the latest initiatives, share insights and provide answers to key technical queries.

Google Adds More Insights to its 'All In' Marketing Accessibility Resource
Google Adds More Insights to its ‘All In’ Marketing Accessibility Resource

Google has expanded its ‘All In’ marketing toolkit to include more insights on accessible marketing, in order to help ensure that advertisers consider accessibility within their outreach initiatives. As explained by Google: “People are exposed to around two million ads

How to Complete a Technical SEO Audit in 8 Steps
How to Complete a Technical SEO Audit in 8 Steps

For someone performing their first technical SEO audit, the results can be both overwhelming and intimidating. Often, you can’t see the wood for the trees and have no idea how to fix things or where to even begin. After years of

Twitter Announces 'Innovators' Ad Agency Awards for 2022
Twitter Announces ‘Innovators’ Ad Agency Awards for 2022

Twitter has announced that it’s holding its ‘Innovators’ agency awards program once again in 2022, which celebrates best-in-class media planning and promotions among its global agency partners. Originally launched in 2019, Twitter’s Innovators Awards provide an opportunity to showcase the

Tearing Up Your Marketing Plan: How To Get Through The Coming Recession
Tearing Up Your Marketing Plan: How To Get Through The Coming Recession

In times of isolation and uncertainty, people are turning to the web more than ever to find answers and solutions. As marketers, our audience’s needs are evolving quickly – sometimes daily – as they react to the latest updates. 💡