Twitter has announced that it will launch its Branded Likes ad option to all advertisers from next week, which will enable brands to create custom Like animations for their tweets to help improve engagement in the app. Branded Likes????: You’ve
Content planning is the process of deciding what you’ll publish and when. Its main role is to prioritize content creation based on a marketing and content strategy. If you regularly create content (as you probably should), you need proper content
Given the current volatility in crypto markets, which have been intrinsically connected to the current NFT trend, it seems like a strange time for Meta to be making a bigger push on NFTs, and its various NFT projects across its
Meta has announced some changes to its policies relating to housing, employment and credit ads, as a result of a recent settlement with the US Department of Housing and Urban Development related to the potential for discriminatory use for Facebook
Time for a quick check in on the Elon Musk Twitter takeover – so how close are we to Elon becoming Tweeter–in-Chief? Musk addressed the topic in an interview for the Qatar Economic Forum earlier today, in which Musk explained
Twitter’s looking to enhance its bonds with the developer community with the re-launch of its ‘Chirp’ conference, which brings together developers and members of Twitter’s team to discuss the latest initiatives, share insights and provide answers to key technical queries.
Google has expanded its ‘All In’ marketing toolkit to include more insights on accessible marketing, in order to help ensure that advertisers consider accessibility within their outreach initiatives. As explained by Google: “People are exposed to around two million ads
For someone performing their first technical SEO audit, the results can be both overwhelming and intimidating. Often, you can’t see the wood for the trees and have no idea how to fix things or where to even begin. After years of
Twitter has announced that it’s holding its ‘Innovators’ agency awards program once again in 2022, which celebrates best-in-class media planning and promotions among its global agency partners. Originally launched in 2019, Twitter’s Innovators Awards provide an opportunity to showcase the
In times of isolation and uncertainty, people are turning to the web more than ever to find answers and solutions. As marketers, our audience’s needs are evolving quickly – sometimes daily – as they react to the latest updates. 💡
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