Twitter Provides New Insights into Rising Movie Discussion in the App [Infographic]
Twitter Provides New Insights into Rising Movie Discussion in the App [Infographic]

After two years of being stuck at home, people are keen to get out into the world once again, which means that regular entertainment options are back in vogue, with movies, in particular, seeing a resurgence in interest, according to

What Is Link Bait? 7 Successful Examples
What Is Link Bait? 7 Successful Examples

Not every page on your website will earn you backlinks. That is one of the many reasons why link building is hard. Pages need links to rank. Yet not all pages will earn them. But there is a certain type of page

Twitter Launches Super Follower Only Spaces as it Builds on its Creator Monetization Options
Twitter Launches Super Follower Only Spaces as it Builds on its Creator Monetization Options

Twitter’s rolling out a new subscriber-only element to help creators build their in-app communities, with Super Follower only Spaces now available to selected creators that offer subscriptions. As explained by Twitter: “Now with Super Follows-only Spaces, creators can offer an

How to Gain a Deeper Understanding of Your Users in GA4
How to Gain a Deeper Understanding of Your Users in GA4

Google Analytics 4 (GA4) gives you many tools which allow you to assess the performance of your site and your marketing channels. Although the aggregated data may shed light on top level performance, you need segmentation and comparisons to gain

New Survey Looks at the Top Tools and Apps Used by Digital Marketing Professionals [Infographic]
New Survey Looks at the Top Tools and Apps Used by Digital Marketing Professionals [Infographic]

What are the best digital marketing tools and apps, in your experience? There’s a huge range of options to choose from, each with their own value and utility, but the top, most-used apps in your arsenal can save you a

11 Internet Marketing Strategies That Work
11 Internet Marketing Strategies That Work

Internet marketing can seem quite daunting and complicated. There are so many possibilities. But which strategies should you start with? To help answer that, we’ve dissected internet marketing into its most basic strategies. We’ve also simplified them so you can get started

The Social Media Manager Role is Evolving, as New Marketing Practices Take Shape [Infographic]
The Social Media Manager Role is Evolving, as New Marketing Practices Take Shape [Infographic]

Do you want to pursue a career in social media marketing? Are you looking to hire a social media manager to upscale your business’ marketing growth? Regardless of your goal, you need to understand what it truly takes to be

SEO vs. SEM: What’s the Difference?
SEO vs. SEM: What’s the Difference?

Both SEO and PPC are ways to market your business in search engines. So both are types of search engine marketing (SEM). In this guide, you’ll learn how to create a winning SEM strategy to drive more traffic to your…

LinkedIn's 'Funny' Reaction Looks to be Getting Closer to Release
LinkedIn’s ‘Funny’ Reaction Looks to be Getting Closer to Release

Get ready to express yourself in a new way on LinkedIn, with its ‘Funny’ reaction getting closer to release. As you can see in this image, posted by app researcher Nima Owji, LinkedIn’s looking to expand on its current reactions

How to Measure SEO ROI (Incl. 6 Challenges of Calculating It)
How to Measure SEO ROI (Incl. 6 Challenges of Calculating It)

SEO ROI (return on investment) estimates the business value of all SEO activities in contrast to their cost. It’s one of the most common topics any SEO consultant or manager has to address when it comes to allocating marketing budgets and