Social Media

This is an unusual switch up in Meta’s business messaging rules. This week, at its first-ever ‘Conversations’ messaging conference, Meta announced ‘Recurring Notifications’ on its Messenger Platform, which will enable businesses to send ‘proactive, automated messages, to people who have

Meta has announced an update to its US location targeting options for ads, with US congressional districts, as defined by the 2020 census, to be added as additional geo-targeting options. As explained by Meta: “Starting May 19, 2022, an additional

Gaming is arguably the most influential element of online culture, and as such, it makes sense for TikTok to lean into gaming where it can, as it looks to maximize its appeal among younger audiences. Already offering game streaming options,

While the audio social hype cycle has died down significantly, Twitter is determined to continue pushing Spaces as a key connection tool, in an effort to make it a bigger part of the Twitter experience. The latest on this front

This is not going to please marketers that have made Instagram Stories a priority. Over the past few weeks, Instagram has been testing a new Stories presentation UI that essentially hides Stories posts after a certain frame count. As you

YouTube’s rolling out a new video activity graph to all videos, which will display the most engaged moments within each upload, based on when users are replaying segments. Initially previewed last October, and launched to selected creators, the graph will