New Feature: Instagram Analytics

Today we are excited to introduce free Instagram Analytics to all Later users, and Pro Instagram analytics for all paid users! Now you can schedule posts, manage your accounts, and optimize your Instagram content all in one place using Later.

  1. Optimize your Instagram engagement and get more likes with Later’s Free Instagram Analytics

  2. Analyze your overall Instagram performance including follower growth and audience engagement with Pro Instagram Analytics for users on any of Later’s paid plans

  3. Track your traffic from Instagram with new click analytics for, Later’s shoppable Instagram feed product

Grow Your Instagram Account with Later’s Free Instagram Analytics

With Later’s new free Instagram Analytics, you can learn more about how your posts are performing and discover which type of content gets the most Instagram engagement!

View your Instagram account summary to view how many likes and comments each of your posts received in the last three months, including which posts were the most popular and the average number of likes and comments you receive per post.

Optimize your Instagram content to get more likes and comments by comparing which post types or photos are performing best, and applying those learnings to your Instagram strategy!

Optimize Your Instagram Account with Later’s Pro Instagram Analytics

With Later’s Pro Instagram Analytics, you get a comprehensive overview of how well your account is performing, along with detailed information about your follower growth! You can also get audience engagement data for all posts scheduled with Later.

With Pro Instagram Analytics, you can monitor your Instagram follower growth for the last 3 months and see how many followers you’ve gained or lost each day, and how quickly you’re growing.

You can also analyze audience engagement for each of your Instagram posts that was published through Later. Your dashboard will show you all of your posts and the number of likes and comments they each received, and you can click on each post to view your engagement activity over time.

You can also sort posts by popularity! Just click the category to view your posts in order of most liked, most commented on, and most clicked (for users only). Get help setting up Analytics here.

Pro Instagram Analytics are available for all users on a Later paid plan, starting at $9/month.

Track Your Traffic from Instagram with New Linkin.Bio Analytics

In addition to Instagram Analytics, today we are also bringing click analytics to! is a landing page that resembles your Instagram feed and displays your posts as clickable images, making it easy to build a clickable, shoppable feed that links your audience straight to your product page, blog post, or website.

Now, you can see exactly how many clicks each of your Instagram posts is getting and understand which content is driving the most traffic! Optimize future posts by sorting them by “ Clicks” to view your most clicked on posts, and compare them to find similarities between the type of image used or the time/date it was posted.

Want to track sales from Instagram? We’ll be bringing this feature to in the future, but for now you can check out How to Track Ecommerce Sales from Instagram with Google Analytics!

Later is the #1 marketing platform for Instagram. Schedule posts, analyze your account, plan your feed, organize UGC, and more!

Need help setting up Analytics? View our help guide here.

Source:, originally published on 2021-07-08 18:28:45