Mobile App Development

YouTube’s TikTok-inspired short-form video feed ‘Shorts’ was launched one year ago, marking a key shift in focus for the platform, which has since become an important growth element for the app. Shorts was actually launched last September, with Indian users

The ICC T20 Cricket World Cup kicks off this weekend, and while cricket is not a major sport in all regions, it’s the biggest sport in one of the key countries for social media usage, with Indian cricket fans heavily

As eCommerce continues to rise, so too do deceptive methods of advertising, including fake reviews, undeclared paid endorsements and other practices that fall foul of federal laws. And now, the FTC is looking to step up its action on this

Halloween is coming up fast, and with COVID restrictions easing in many regions, it looks set to be a major point of celebration, and a return to traditions that were suspended due to the pandemic last year. Have you got

Marketing job boards are aplenty, but which ones are worth your time?  To answer this question, we asked Twitter for some recommendations, added those we’ve personally used into the mix, and spent some time poking around each of them. Here’s what made the

This could be interesting, particularly in the context of Facebook’s ongoing development of AR wearables. The Social Network has today outlined a new machine learning process called ‘Anticipative Video Transformer (AVT)’, which is able to predict future actions in a

Twitter has provided some new insight into how younger audiences engage via tweet, and what they’re looking for from brands, specifically, on the platform. And as you might expect, younger users drive the discussion on the platform – though you

Twitter looks set to make a new push on its Spaces live audio product, with an expansion of its Spaces tab, improving broadcast discovery in the app, and the launch of a new ‘Spark’ support initiative to help support creative

TikTok may be good at inspiring new meme trends and promoting the latest music. But can it also help automotive marketers sell cars? Are TikTok users open to auto ads, and are they looking for car-related content within the app?

Marketing departments are often criticized for bringing in low-quality leads that sales can’t convert. This kind of situation is caused by the fact that marketing and sales KPIs are often separate by design.  This leads to a common paradox—marketing can