Facebook Announces New Shopping Events for the Holidays, Including Live Shopping and #BuyBlack Initiatives
Facebook Announces New Shopping Events for the Holidays, Including Live Shopping and #BuyBlack Initiatives

Facebook is kicking off the holiday shopping period with a new series of eCommerce-focused events that aim to encourage the use of Facebook and Instagram shops, while it’s also looking to provide more support for SMBs, with a focus on

Instagram Adds New In-App Alerts on Technical Issues and Policy Violations Which May Impact Your Account
Instagram Adds New In-App Alerts on Technical Issues and Policy Violations Which May Impact Your Account

After two significant outages last week, Instagram is moving to provide more insight into ongoing disruptions and issues, while it’s also looking to add more transparency into account-based actions, like Community Standards violations and content removals, directly in-app. First off,

People of Seer: Meet Kristin Bigness
People of Seer: Meet Kristin Bigness

Welcome back to People of Seer: Remote Edition! In this series, you’ll get to meet our team and learn about what makes them the best around (in our humble opinion). 💡 Kristin Bigness, Sr. Creative Manager, Explorer, and Musician How

Can Effective Regulation Reduce the Impact of Divisive Content on Social Networks?
Can Effective Regulation Reduce the Impact of Divisive Content on Social Networks?

Amid a new storm of controversy sparked by The Facebook Files, an expose of various internal research projects which, in some ways, suggest that Facebook isn’t doing enough to protect users from harm, the core question that needs to be

Google Updates its 'Frightgeist' Halloween Trends Mini-Site for 2021
Google Updates its ‘Frightgeist’ Halloween Trends Mini-Site for 2021

Seeking inspiration for your Halloween costume or theme for this year? Google’s here to help, with an updated version of its ‘Frightgeist’ trends mini-site, which outlines key costume trends, based on search volume, from across the US. Each of the

Twitter Shares New Insights into the Rising Discussion Around Women in Sport [Infographic]
Twitter Shares New Insights into the Rising Discussion Around Women in Sport [Infographic]

Women’s sport is on the rise, with various professional competitions, in various sports, gaining significant traction, providing new exposure and pathways for female athletes. The rising focus on women in sport was on show at the recent Olympics, with a

YouTube Adds New Caption Options, Including the Expansion of Automatic Captions for Live Streams
YouTube Adds New Caption Options, Including the Expansion of Automatic Captions for Live Streams

YouTube has announced some new advances in its video captioning tools, which will make it easier for more channels to add caption text to their video clips. First off, YouTube says that it’s now making automatic captions for live-streams, in

LinkedIn Shares Tips on How to Maximize the Use of its Various Ad Options [Infographic]
LinkedIn Shares Tips on How to Maximize the Use of its Various Ad Options [Infographic]

LinkedIn has published a new overview of how to make best use of its ad tools for different campaign objectives, which outlines the specific LinkedIn ad elements you should consider in varying approaches. The infographic guide looks at the targeting

Facebook Announces 2021 Communities Summit, Launches New, $350k Community Awards Program
Facebook Announces 2021 Communities Summit, Launches New, $350k Community Awards Program

Facebook has announced the date of its 2021 Communities Summit, with the virtual event set to be held on November 4th, where Facebook will bring together moderators from various Facebook groups, in order to provide insights and tips, and share

10 SEO Metrics That Actually Matter (And 4 That Don't)
10 SEO Metrics That Actually Matter (And 4 That Don’t)

SEO metrics are indicators that help you understand whether your SEO is working. Some are essential, many are useful, and others are just vanity metrics that won’t help you make better decisions. But how do you know which are which?