Instagram Rolls Out New "Add Yours" Instagram Stories Sticker

How Can Brands and Creators Use the “Add Yours” Instagram Stories Sticker?

This new Instagram Stories sticker is an awesome opportunity for brands and creators to drive brand awareness.

How so, you ask?

Well, when a brand or creator shares an “Add Yours” sticker, the original creators name shows up on every single participants shared sticker:

This is huge for brand exposure — hundreds of thousands of accounts could see your “Ask Yours” sticker and discover your profile.

If you don’t have access yet, start participating in “Add Yours” chains as you see them. Getting involved is a great way to get familiar with the sticker.

Plus, when you take part in an “Add Yours” sticker, you’re encouraging your own community to take part.

You can even see which one of your followers joins the chain from your stories. Hello conversation starter!

Instagram is now rolling out the “Add Yours” sticker to more markets – so now is the best time to get creative and think about how this sticker could work as part of your stories strategy. 

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Source:, originally published on 2021-10-26 06:33:53