Instagram Link in Bio: The #1 Profile Tactic Most People Miss

6 Benefits of Using an Instagram Link in Bio Tool 

There are a number of reasons you should be using a link in bio tool on Instagram. We’ve narrowed it down to the top six.

Benefit #1: Drive Traffic Outside of Instagram

The number one benefit of using a link in bio tool is the ability to drive traffic outside of Instagram

This could include encouraging your audience to read a full article, shop a new look, or sign up to an event.

With by Later, you create a fully customized landing page (hello brand colors and fonts 👋) with unlimited button links and a clickable version of your Instagram feed. 

You add up to five links per feed image, and even tag products (making them instantly shoppable) if you have a Shopify store. 

Plus, with our new Mailchimp integration, you can collect emails, get more newsletter subscribers, and grow your email audience too.

Ready to drive more traffic from Instagram? Create a Later account today and turn your Instagram feed into a clickable landing page!

Benefit #2: Support Your Brand Identity 

A link in bio landing page is like a mini-website for your Instagram account — and it’s a great opportunity to bring a visual pop of personality to your stylish bio for instagram. 

With by Later, you have the flexibility to customize your landing page so your followers recognize your brand the second they tap in.

Under the design tab, you can choose from a light, dark, or custom landing page theme. If you use the custom theme, you can pick a background color, button colors, font style and color, button shape and more. 

You can even upload specific color hex codes to use your exact brand colors, just like Heir Watch did with their by Later landing page:

Talk about brand aesthetic being on point across all channels👌

Benefit #3: Highlight a Specific Campaign or Video 

When you use a link in bio tool, you set the stage. You have the choice on what you want to highlight and how. by Later allows you to get creative with the Featured Media option:

You can either include a YouTube video of your choice, highlight your most recent feed post, or drive traffic to your most important links.

Benefit #4: Drive Product Sales

If you want to turn your Instagram followers into paying customers, using a link in bio tool is one of the best ways to do it.

With by Later’s Shopify integration, you can streamline the path to purchase. 

If you have a Shopify store, you can tag up to five products directly in your feed posts:

Plus, the shopping integration lets you see exactly what is generating clicks and sales, which can help inform your social strategy. 

Benefit #5: Learn What Makes Your Audience “Click”

With a landing page, you can collect and track insights beyond Instagram’s built-in offerings.

You can see exactly what attracts your audience and makes them click. 

And this is valuable audience interest information – you can use data to help inform your Instagram strategy.

You may learn that your audience loves clicking through to read blog posts on a specific topic and not so much another.  

With by Later’s analytics, you can track overall landing page views, button clicks, feed post clicks, and your overall click-through rate.

Benefit #6: Cross Promote Your Other Social Channels

Last but not least, you can use a link in bio landing page to cross promote all your social media channels.

With by Later, you can add a bio and attach links for every single one of your social channels. 

Your TikTok, LinkedIn, Twitter, Facebook, Pinterest, email… all in one place. 

Source:, originally published on 2021-08-25 14:25:58