How to Use Instagram Stories Templates for Your Brand (+10 Free Templates!)

Option #2: Use an App to Create Your Instagram Stories Template Design

Luckily, it’s now easier than ever to create high-quality Instagram Stories content – you just need to step outside the Instagram app for some extra help!

Pre-designed layouts can make the job of designing Instagram Stories much easier by taking out all the hard work of figuring out exactly where to place your text, image, or video.

It can be hard to imagine how awesome something will look when you have no visual reference, and that’s exactly why we love templates!

Using an app to create Instagram Stories templates are a foolproof way to create some really stand-out stories on-the-go.

Create Eye-Catching Content with Storyluxe

The latest Instagram Stories template app catching everyone’s eye is Storyluxe.

The app is packed with a wide variety of dynamic Instagram story templates, including polaroid & instant film templates, neon, floral, and now – our new template collection!

To get started, just select a template from one of the packs and add your photos and videos. Next, you can enhance your story with Storyluxe’s filters, background textures, and colors to fit your Instagram aesthetic.

Free download: iOS ($2.99/month for a premium subscription)

Create Clean & Minimalist Templates with Unfold

Other popular apps, such as Unfold, let users add different borders and text to their photos and have started popping up all over Instagram Stories:

Unfold exploded onto the scene this year with its library of clean and modern templates. It’s now one of the most popular template apps for Instagram Stories!

You may recognize Instagram Stories with filmstrip, Polaroid, and minimalist borders from your favorite Instagrammers’ posts:

Unfold also lets you preview your story with ‘Story mode’, giving you a chance to see how your stories will appear on Instagram before hitting ‘post’.

If you’re looking for a quick and easy way to give your Instagram Stories a more cohesive-look, Unfold is about to become your favorite app!

Free download: iOS & Android

Customize Templates to Match Your Brand Aesthetic Using Canva

Canva is a free graphic design software that you can use online or in their mobile app, and it’s a dream for anyone who lacks the know-how to use advanced graphic design software.

To create an Instagram Stories template with Canva, all you have to do is select the Instagram Stories template option on the homepage, and select one of the hundreds of templates suited to Instagram Stories’ dimensions.

From here, you can customize your font, your content, the color palette, and even upload your own icons, logos, and images for your brand.

Canva’s mobile app is another super-simple way to create beautiful Instagram Stories templates for your business, and you can create templates on your phone or on your desktop.

Free download: iOS & Android

Customize Beautifully-Designed Templates with Made

A new Instagrammer favorite, Made’s storytelling toolkit is packed with minimal and trendy templates, “designed with content creators in mind.”

Unlike most pre-made template apps, Made is equipped with customizable page backgrounds, 40 different colors, 80+ pattern designs, and 16 custom fonts to help you create perfectly on-brand templates with just a few taps.

The app also releases monthly seasonal templates, including the popular Travel Collection, Film pack, and latest collection for Pride month:

Plus, Made’s storyboard tool makes it easy to build out your entire story from start to finish, and seamlessly share it to Instagram.

Free download: iOS (upgrade to Made Premium for $4.99/month)

Share Text and Graphics That Stand Out with Over

Whether you’re sharing tips, inspirational quotes, or want to add a creative twist to your campaign, Over is a great app for Instagram Stories that lets you overlay text and graphics onto your photos and videos!

Over has a “gazillion” photos, fonts, graphics, templates, and tools to choose from to help you create high-quality, on-brand content.

Using Instagram Stories templates is one of the easiest ways to upgrade your stories, and Over makes it easy to add a little movement to your perfectly on-brand content. Over’s stock video library has tons of different animations you can choose to bring some life to your creation:

Pick a template or start from scratch; the options are seemingly endless. Their loyal community even has a #bestofover hashtag to help you find inspiration from other creators if you’re ever feeling stuck!

If you’re feeling stuck, make sure to check out our video! You’ll learn how to design Instagram Stories from scratch, create a color palette, and more using the popular design app Over! Plus, we’ll give you tips on how to plan and optimize your stories too:

Free download: iOS & Android

Create Dynamic Video Templates with Mojo

Adding animation to Instagram Stories is a great way to create super eye-catching content, and animation is a hot new trend right now!

Mojo app has everything you need to create stunning video stories that will stop viewers from swiping by. The app is packed with hundreds of animated templates for whatever type of content you’re posting. Mojo’s templates are totally customizable too — making it easy to trim, crop, add effects, titles, animation, change speeds, colors, and more!

Using Mojo’s animated templates and either videos or still photos, you can create engaging Instagram Stories for your profile — it’s particularly useful if you want to showcase a blog post or have some text content that you want to make stand out in your feed.

If you’re looking for a quick and easy way to upgrade your stories strategy, this may be the best method for you! While there are many different apps to choose from, just be sure your new templates are a cohesive fit with your brand aesthetic.

Free download: iOS

There’s a ton of new apps for Instagram Stories that make it easier than ever to add animation to stories in just a few clicks! Check out our list of favorites here.

Creating branded Instagram Stories templates will help save you time and maintain a cohesive presence across your stories, posts, and business as a whole. And the best news — no graphic design experience necessary!

Source:, originally published on 2021-08-26 15:15:16