How to Use Instagram Collabs

5 Ways to Use Instagram Collabs

Need some ideas to inspire your first Instagram Collabs post? Here are five to get you started:

  1. Promote Your Business

  2. Host a Giveaway

  3. Launch a Product

  4. Support a Cause

  5. Start a Challenge or Trend 

Idea #1: Promote Your Business

For brands, influencer marketing is key for racking up social proof — especially when 49% of consumers depend on influencer recommendations.  

To drive traffic to your site, try teaming up with a creator who fits your target demographic. 

For example, Ben and Jerry’s Canada collaborated with foodie creator Howard on National Ice Cream Day: 

If you’re a creator, you can promote your own business too! Take Vivian of @coffeebae97 who used an Instagram Collabs post to promote her coffee products: 

It’s the perfect subtle plug.

ICYMI: You can plan, schedule, and publish your Instagram posts in advance with Later. Create an account today:

Idea #2: Host a Giveaway

Giveaways are a great opportunity to collaborate with other brands or creators. 

They’re fun, easy to participate in, and give you an engagement boost.

And if you’re looking to showcase the legitimacy of your product or service, partnering with an expert is the way to go.

Take this collaboration with neurologist Meredith Broderick and Helix Sleep as an example:

Simply put, double the audience = double the fun (and double the hype if there’s free stuff on the table!).

Idea #3: Launch a Product

If you’re launching a product or even promoting an event, an Instagram Collabs post can help you spread the word.

You can collaborate with another creator, brand, or even cross-promote on a secondary Instagram profile. 

Creator Sean Brown created a Collabs post with his Curves by Sean Brown profile to share a new fall catalog: 

The result? Tons of engagement and excitement for the launch.

TIP: Pop the link to your launch or event website in your Instagram bio using Later’s tool — an easier way to track and share your links. 

Idea #4: Support a Cause 

Supporting a cause on Instagram is a meaningful way to humanize your brand, communicate your values, and raise awareness.

And if it’s an issue your audience cares about too — even better!

Use the Instagram Collabs feature to work with an expert, creator, or organization to bring more attention to the cause or topic you’re supporting. 

For example, creator and author Blair Imani teamed up with Tobi Green-Adenowo to talk about Disability Pride Month as part of her #SmarterInSeconds series:

Educational post? Check. Engaging two audiences? Check. Supporting a topic you care about? Checks across the board.

Idea #5: Start a Challenge or Trend

Starting a challenge or trend is a fun way to create buzz.

And with an Instagram Collabs post, you’ll reach even more people who can participate in the challenge and share with their friends. 

Fitness apparel brand Gymshark recently opened a barbershop to encourage men to open up with each other.  

In a collaboration Reel with creators Dose of Society, they challenged men to connect with their friends and show their appreciation: 

The feel-good collab brought in thousands of likes. Plus, there were several comments from viewers tagging their friends to tell them they love them.

And that’s that! 

Whether you co-host a giveaway or promote a new product, an Instagram Collabs post is bound to bring in double the engagement, enjoyment, and eyeballs.

So, wave hello to all the new faces. It’s your time to shine. 

FYI: Later‘s scheduling tools are trusted by 4M+ small businesses, marketers, and creators. Create an account (for free)!

Source:, originally published on 2021-10-20 08:54:04