Contrary to some advice on the web, you won’t find a website’s keywords by viewing its HTML code or using the “find” function. You will need an SEO tool for that.
Dive in to see how to really find any website’s organic keywords (keywords that it ranks for in Google) and even paid keywords (keywords used to bid on Google Ads).
As mentioned above, you need an SEO tool for the job. Here’s how to find any website’s keywords in seconds with Ahrefs’ Site Explorer. You can:
Along with the keywords, Site Explorer will show you important SEO metrics like current position on the SERPs (search engine results pages), search volume, Keyword Difficulty (KD), and even the ranking history.
You can also play around with filters to limit the scope of data. For example, you can view the keywords with low difficulty or look for a specific keyword.
Where to go from here? Since you’ll likely discover a lot of keywords this way, it’s a good idea to learn how to choose the best ones for your website—and we’ve got a full guide on that.
If you’re curious, here’s why you need a premium SEO tool.
An old method for finding keywords was to view a page’s HTML code and look at these two parts of the code:
<meta name=”keywords”> – This is where SEOs used to put their keywords back in the day to tell Google what the page is about (and hopefully rank for those terms). Hardly anybody uses that now, so you won’t find much information there.
<title> – This determines the title of the page. This can be a hint as to what the page’s target keyword is as intended by the page’s creator. This means that a) the page may not rank for the keyword in the first 100 SERP results and b) you can see only one organic keyword (without any SEO data) one page at a time.
Another method is to use Google Keyword Planner. This solution is better but still not accurate.
GKP will show you a mix of keyword ideas based on a page’s URL, where you will find:
Talking about keywords for search ads, let’s see how you can find those too.
Some SEO tools allow you to see paid keywords (aka Google Ads keywords or Google AdWords). Here’s how you can use Site Explorer for that. You can:
Apart from keywords, this report shows you additional data like:
There are a few methods for that:
Learn how to use each method in Keyword Research: The Beginner’s Guide by Ahrefs.
Keyword difficulty is an SEO metric that estimates how hard it would be to rank on the first page of Google for a given keyword.
At Ahrefs, we measure it on a scale from 0 to 100 (the hardest), and it’s based on the estimated number of websites that link to the top 10 ranking pages. The more domains link to the top 10 pages, the more backlinks you’ll need to get to rank.
That’s the basics. If you want to estimate your chances of ranking more accurately, you’ll need to count in a couple more factors, such as the authority of your website and whether you have the ability to match search intent.
Learn more about the topic in Keyword Difficulty: How to Estimate Your Chances to Rank.
Try to choose one target keyword per page—this will be the topic of the page. You will still be able to rank for many other relevant keywords (no need for keyword stuffing). Then craft your content with these SEO good practices in mind:
Learn more about targeting keywords with content in On-Page SEO: The Beginner’s Guide.
Interested in learning more about SEO and keywords? Try our other guides:
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Source: ahrefs.com, originally published on 2022-09-02 00:00:00