3 Traffic-driving Strategies for Publishers on Instagram
Now that you know the tools for driving traffic through Instagram, it’s time to see how you can strategically maximize your linking opportunities.
We’re spotlighting three publishers who know a thing or two about generating clicks — each with their own style:
1. Maximize Your Link in Bio like SUITCASE Magazine
Multimedia travel publisher SUITCASE Magazine, frequently uses Linkin.bio by Later to optimize their Instagram bio.
Using a mix of lifestyle photos and long-form captions, SUITCASE encourages their community to find travel guides, hotel round-ups, and so much more via the link in their bio.
They also maximize the customizable button to drive traffic to their subscriptions page — full of bundle options, carry-on kits, or single issues delivered right to your door.
SUITCASE’s combination of persuasive storytelling, clear CTAs, and stunning photography helps their audience discover various pieces of content — with just the click of a button!
Turn Instagram into a traffic-driver for your content with Later’s Linkin.bio feature — available for free!
2. Drive Traffic Through Instagram Stories Highlights like Out Magazine
Instagram Stories Highlights are an easy way for publishers to promote and drive clicks to their articles.
By curating feature articles into different Highlights, publishers like Out Magazine ensure their stories live on forever (not just for 24 hours).
Using easy-to-understand categories, new and current followers can find the articles they’re interested in — and revisit them whenever they want!
For even more Instagram Stories tips, bookmark this post: 9 Ways to Drive Traffic with Instagram Stories
3. Use Reels for Viral Reach like i-D
Instagram Reels are a huge growth hack for their ability to get thousands (and in some cases, millions) of views — completely organically.
By leveraging this feature, publishers can reach new audiences by pairing scroll-stopping video content with a strong CTA in their caption — driving viewers to their owned platforms.
i-D Magazine successfully tapped into this tactic and frequently posts engaging Reels that include CTAs to learn more on their YouTube channel, Instagram Stories, or website.