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February 8, 2023
18 Nov
What Are the Next Best Alternatives to Twitter?
With all the uncertainty surrounding Twitter, it’s understandable that some creators and brands may be considering other options.
And while there is currently no app that functions exactly like Twitter (or has its cultural impact), here are four Twitter alternatives to keep on your radar:
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Mastodon Social
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Tumblr
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Personal Newsletters or Websites
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Established Platforms
Option #1: Mastodon
First off, what is Mastodon? It’s become the buzzword du jour.
The German-based company connects users to a network of servers that are based on interests or location.
Similar to Twitter, users can write Toots (their version of Tweets) that you can like, reply to, and follow.
According to Tech Crunch, Mastodon has gained nearly 500K new users since October 27 — doubling its user base.
Even so, not everyone is as convinced yet that it’ll take off:
Unpopular opinion: Mastodon isn’t a replacement for Twitter.
— emily freeman 🇺🇸🇺🇦 (@editingemily) November 14, 2022
While it doesn’t have the scale or intuitiveness of Twitter, it may be worth experimenting with to see if it’ll work for you.
Option #2: Tumblr
Talk about a blast from the past.
Tumblr is making a comeback — and as an alternative to Twitter, it created a cheeky thread enticing creators and brands to join their platform:
According to Matt Mullenweg, CEO of Automattic, it’s also seen an increase in downloads:
For @Tumblr: Over the past 7 days, iOS downloads are up 58% with 30% more impressions in the App Store. Android downloads are up 57% with 50% more impressions in the Play Store.
— Matt Mullenweg (@photomatt) November 8, 2022
Tumblr promises to open the door to free edit features, lengthy character limits, and the ability to remove algorithm-suggested content.
Okay, Tumblr. We see you. Our interest is piqued.
Option #3: Personal Newsletters or Websites
Diversifying your content on multiple channels gives you more options and means you can speak directly to your audience in a controlled environment.
With a newsletter or website, you can share content without worrying about anything changing on a whim:
I’m so glad I started a newsletter and built up ownership of my audience versus being overly dependent on a social network like twitter.
As twitter spirals out of control, it should act as another warning to creators about relying on any one platform.
— Matt Navarra (@MattNavarra) November 12, 2022
Plus, you have something to drive traffic back to.
Option #4: Established Platforms
Another option for creators and brands is to simply adapt their strategies and refocus their efforts to more established platforms like TikTok, Instagram, Facebook, or LinkedIn.
Facebook is still frequently used for paid ads, and TikTok and Instagram have proven their superiority as platforms for sharing visual content.
However, LinkedIn isn’t one to sleep on either.
“LinkedIn is an underrated platform,” says marketing strategist and LinkedIn creator Sara Lattanzio.
“They’ve started to invest more in creators. From the Creator Mode rollout to global creator programs, they’re making it easier to share content and grow an audience. It’s just the beginning.”
We know, we know, there’s a lot of uncertainty surrounding Twitter right now.
So it’s okay to pause before you act.
But if you are ready to move, these Twitter alternatives are your next best bet.
It remains to be seen what the future of Twitter will be, but we’ll keep an eye out and report back. 📝
FYI: Later is a social media management tool trusted by over 4M businesses, creators, and social media managers. Plan and publish your posts for free — create an account today:
Source: later.com, originally published on 2022-11-17 14:30:47
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