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And that’s not all – YouTube is also introducing new livestreaming, shopping, and channel features.
Mohan shared they’re testing the idea of the ability for users to shop directly from a Short, Live Shopping, and more e-commerce opportunities across the app.
Mohan explains “Live is another area that will see progress this year to build on our momentum — daily Live watchtime more than tripled between January 2020 and December 2021.”
Enter: Collaborative livestreaming, which according to Mohan “allows creators to go live together and create even more interactive streams for their audiences.”
YouTube hopes collaborative livestreaming will help creators grow their audience, while inspiring their individual communities to interact and build connections with each other.
Plus, YouTube have begun testing gifted memberships – the feature gives viewers the ability to purchase a channel membership for another viewer in the livestream.
Stay tuned as gifted memberships are still being rolled out on livestreams in the coming months.
Finally, other new features include the ability for creators to set channel guidelines so they can better shape the tone of conversations on their channel and new insights in YouTube Studio.
These new insights will help creators understand how viewers are interacting with their content and help generate new creative ideas.
The creator economy, especially on YouTube, is only getting bigger and better from here.
With all of these new tools and monetization features on the horizon, it may be time to lean into YouTube and strategize for 2022!
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Source: later.com, originally published on 2022-02-17 06:26:25