“Creators: we heard that you want to be able to feature comments posted on your channel in your Shorts content, and now you can. This launch is the first of many for the comment experience on Shorts.”
So YouTube’s looking to lean into the engagement elements of TikTok, with more interactive features in Shorts – and definitely, that has been a core part of TikTok’s massive success, inviting viewers into the experience, as opposed to simply consuming content.
Given this, it makes sense for YouTube to add the same, which could be another consideration in your Shorts strategy. If you have one – which, given that Shorts is now generating 30 billion views per day, among 1.5 billion monthly logged-in users, perhaps you should.
The new option is rolling out from today, and will be available to all Shorts creators on iOS ‘in the coming weeks’, with an Android launch to follow.