Why Pop Culture Should Be Part of Your Social Media Strategy in 2022

Tactic #6: Go Live and Share Your Commentary 

Going Live during a major pop culture moment (such as The Oscars or The Bachelorette finale) is a great way to share your commentary and connect with your community in real time.

If showing your face and going on Live on Instagram isn’t your thing, give live Tweeting a swing like Pringles during the 2022 Superbowl:

This tactic may not be the best fit for every brand, but when it works, it can really work.

Lastly, remember to read the room.

Not *every* pop culture moment has to, or should be, turned into social media content.

It’s not always the time or place for your brand to get involved.

When it’s right, including pop culture references in your social strategy shows your brand is nimble, relatable, and on the pulse.

In fact, according to a Magna Global study, “being involved in culture is nearly as important as having positive brand perceptions.”

Give these tactics a shot and see how your audience engages with pop culture content. It could be a major brand win.

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Source: later.com, originally published on 2022-03-29 05:43:50