What We Learned Using BeReal for a Month

Similar to the growing trend amongst creators to abandon “perfection” on social media (think Instagram photo dumps or unfiltered TikTok videos), BeReal forces us to show a less glamorized version of ourselves.

And with no clear likes or curation, there’s no pressure to garner engagement either. 

The entire concept of BeReal reminds us that “perfection” is on its way out and “authentic” is in (more on that, later).

Learning #2: That Said, We’re Still Curating Our Lives

In a nutshell, being authentic on social media requires you to be true to you — even if it’s an online version.

But how authentic can we really be when we have control over what we share and how we share it?

Even with an app like BeReal, Hannah McInall, Later’s Content Marketing Specialist, says we are at some level always “curating” our lives online. 

“I’m interested in seeing more spontaneous, unfiltered posts but I’m not sure it’s possible to achieve true authenticity on social media,” Hannah says. 

“There’s always a level of curation when you know other people will see your content.” 

Hence our dilemma.

The more we used BeReal, the more we felt the urge to get creative with poses, put effort into our appearance, or move to a different location when the notification went off. 

Because who really wants to see another photo of your WFH desk? Boring, capital B. 

But it is authentic…right? 

And judging by the rise of “mundane” content like Emily Mariko making a salmon rice bowl, or Mia Lind going on a hot girl walk, maybe we’re all looking for something a little bit more boring and relatable — even if it’s slightly curated. 

The takeaway? Embrace the mundane and let your IRL moments inspire your content.

Learning #3: Brands Can Tap Into Authenticity, Too

While BeReal doesn’t currently allow formal advertising, some brands have joined the platform to introduce us to the people behind-the-scenes.

For example, here’s an Ulta Beauty employee giving us a glimpse into their day, no filters: