What to Do When Your Instagram Engagement is Down

Tip #5: Post When Your Audience Is Most Engaged

Posting when your audience is most engaged is a great tactic for boosting engagement.

According to Later, the best time to post on Instagram is 6 AM — however, your own personal best time will vary based on your audience’s behavior. 

So, how do you know when your audience is most engaged?

You could manually track when you post on Instagram, and see how your content performs over time in an Excel sheet or Google Doc. 

However, if you want to skip the experiments you can make life easier with Later’s Best Time to Post feature:

It automatically calculates your top posting times based on your best performing posts from the recent month — game-changer! 

Later’s Best Time to Post feature is available on all paid plans. Sign up now to find the best days and times to post on Instagram for maximum engagement.

And there you have it! Instagram is constantly evolving, so what once worked for your account might not work in 2022. 

However, with an updated strategy, you can still see a growth in engagement on Instagram.

Try these tips, check your analytics, rinse and repeat. 

With Later you can save time and schedule posts for Instagram, Facebook, Pinterest, Twitter, LinkedIn, and TikTok. Get started today: 

Source: later.com, originally published on 2021-07-08 18:44:32