With so much content out there, it’s easy to get overwhelmed and not understand what the best type, style, or format might be the best for your situation.
If you’re looking for time-tested tips on creating evergreen content that will keep your audience’s attention over time, then in this article, you’ll learn: What evergreen content is, why it’s so important, and how to create it.
Evergreen content is text, video, or graphic content that has a long lifespan. The idea is that it will always be helpful and find an audience, even months or years after it is published.
Evergreen content is often highly informative; think of how-to guides, listicles, or definitions. The key to evergreen content is that it does not have a particular expiration date.
“Evergreen” is used because it is a metaphor to describe the fact that such content is always fresh and viable and, thus, reusable in perpetuity.
The opposite of evergreen content would be something timley. Timely content is only relevant for a shorter period and can become outdated. It is often related to current events, trends, or news stories. Timely content is vital for keeping readers informed about current happenings.
Evergreen content, on the other hand, is timeless. It is relevant for any period and does not expire.
Evergreen content can take on any form. The content is what matter. It’s what makes it “evergreen.” For example, here are two listicles: timely – 5 Gadgets to Get For Mother’s Day, and evergreen – 7 of the Best Mother’s Day Gifts. From the titles alone, you really can’t tell, but let’s say the first list includes specific items like the iPhone 15 or a Sony Bravia X95J. These are items specific to 2023; they will be outdated in a few months or years.
On the other hand, the second list (7 of the Best Mother’s Day Gifts) includes items such as a card, flowers, and artwork. While styles might change over time, the objects themselves are timeless. That is what makes the second list evergreen. So, as described, the type or style of evergreen content is not as important as the text and context. That being said, a few types of pages lend themselves to content that will have a longer lifespan.
Related: How to Create SEO-Friendly FAQ Pages
Evergreen content is used to earn positive performance for months, if not years. So when determining what to write about or include in your content, think about topics, themes, and spaces you or your company can attribute to.
Quality evergreen content will always find an audience and bring in traffic. It can help you build long-term relationships with your audience and see increased engagement with your brand. This is important because it gives you a consistent source of users and, hopefully, leads or customers.
Now that you know what evergreen content is, why it’s so important, and how to create it, you’re in a great position to create engaging content. With evergreen content, you can build a long-term relationship with your audience. This will help you bring in more leads, build your brand, and win over hearts and minds.
Source: www.seerinteractive.com, originally published on 2023-01-27 08:45:00