Does Posting Memes on Social Help to Increase Traffic to Your Website? [Study]
Does Posting Memes on Social Help to Increase Traffic to Your Website? [Study]

Does posting memes help to increase traffic to your website? This is a key question, which really relates to all kinds of engaging social media posts – because while these types of trending updates very clearly garner Likes and comments,

7 Tips to Launch Your Business on Instagram
7 Tips to Launch Your Business on Instagram

To help you launch your business (or just grow it!), we interviewed the team behind A Color Story and put together a list of 7 tips to help you build buzz and increase your followers on Instagram. Whether you’re launching

Twitter Launches New Ad Targeting Options, Including Advanced Website Conversion Optimization
Twitter Launches New Ad Targeting Options, Including Advanced Website Conversion Optimization

Wait, Twitter’s still launching ad updates, despite losing thousands of staff? Well, kind of. So, just before Thanksgiving, Twitter announced some new ad targeting options, which look fairly similar to its existing ad goals, but with some important differences. The

How to Use HARO (And Alternatives) to Get Killer Backlinks
How to Use HARO (And Alternatives) to Get Killer Backlinks

HARO link building has taken the SEO industry by storm over the last few years. But today, actually getting results is hard work. HARO is oversaturated, and results are not guaranteed. So should you still try to get media coverage

Social Media is Becoming Less ‘Social’ and More ‘Media’
Social Media is Becoming Less ‘Social’ and More ‘Media’

What’s the difference between social media and entertainment, and on which side of the fence do the major platforms sit?  Is Instagram a social app, or an entertainment platform? What about Snapchat, or TikTok? Increasingly, it’s algorithms that are defining

8 Easy (But Effective) Ways to Grow Your Email List
8 Easy (But Effective) Ways to Grow Your Email List

Your email list is one of your business’s most important marketing assets. Rather than fleeting traffic from temporary social media posts or paid ads, these are people who have engaged with you and you have direct access to. You can

How to Create an SEO Content Strategy (Follow the Ahrefs' Framework)
How to Create an SEO Content Strategy (Follow the Ahrefs’ Framework)

SEO content is content designed to rank on search engines. So an SEO content strategy is your plan on how you’ll use that content to support your business goals. At Ahrefs, SEO-driven content marketing is our main marketing type. And

How to Find Niche Keywords for SEO in 3 Steps
How to Find Niche Keywords for SEO in 3 Steps

Niche keywords represent clear and specific topics that appeal to relatively small, often specialized parts of a given market. In other words, these are the “sustainable” and “recycled” jackets in the overall jacket market.  Niche keywords can be an opportunity

How 3 Publishers Drive Traffic Through Instagram
How 3 Publishers Drive Traffic Through Instagram

3 Traffic-driving Strategies for Publishers on Instagram Now that you know the tools for driving traffic through Instagram, it’s time to see how you can strategically maximize your linking opportunities. We’re spotlighting three publishers who know a thing or two

8 Ways to (Authentically!) Get Instagram Followers in 2022
8 Ways to (Authentically!) Get Instagram Followers in 2022

Wondering how to get Instagram followers — without paying for bots or other spam tactics? While it’s not as easy as it once was, getting more followers on Instagram is still possible…you just have to know the right tactics! Let’s