7 Tactics to Increase Customer Lifetime Value [Infographic]
7 Tactics to Increase Customer Lifetime Value [Infographic]

Winning new business is key, but maintaining your existing client relationships can be even more valuable, especially if you’re dealing in goods are services that have strong add-on potential, or cater to recurring needs. As such, considering your customer lifetime

SMT Expert Series: Keren Baruch Discusses LinkedIn Content Trends and Creator Tools
SMT Expert Series: Keren Baruch Discusses LinkedIn Content Trends and Creator Tools

Over the last few years, LinkedIn engagement has gone through the roof, with the company reporting record levels of on-platform activity – specifically, engagement with posts and updates – for five straight quarters running. That’s seen LinkedIn put more focus

Twitter Tests New Topic Tags to Spaces to Improve Discovery
Twitter Tests New Topic Tags to Spaces to Improve Discovery

With Twitter looking to put more emphasis on its audio Spaces, with the addition of a dedicated tab and new highlight tools, the platform is also focused on improving Spaces discovery, and ensuring that each user is alerted to the

TikTok Launches 'Creative Solutions' Guide to Building Effective TikTok Campaigns
TikTok Launches ‘Creative Solutions’ Guide to Building Effective TikTok Campaigns

As TikTok continues its meteoric rise, many more marketers are now looking the app’s way, and considering how they can tap into the platform to boost their brand reach and discovery. But TikTok requires a dedicated approach – you have

Facebook Rolls Out End-to-End Encryption for Messenger, the Next Step in its Messaging Integration Plan
Facebook Rolls Out End-to-End Encryption for Messenger, the Next Step in its Messaging Integration Plan

It’s been quiet on this front for a little bit, but today, Facebook has announced the next step in its shift towards the full integration of its messaging services, with the addition of end-to-end encryption for voice and video calls

Reddit Tests New TikTok-Like Video Feed as it Looks to Expand its Video Options
Reddit Tests New TikTok-Like Video Feed as it Looks to Expand its Video Options

If you hadn’t heard, short-form video is hugely popular right now, and as a result, almost every platform is seeking its own ways to tap into this consumption shift, and cater to increased user demand for short, sharp video clips,

Facebook Updates Educational Resources for Parents and Students Ahead of Back-to-School Season
Facebook Updates Educational Resources for Parents and Students Ahead of Back-to-School Season

With US students returning to school over the coming weeks, Facebook has updated its parent and student resource tools, in order to provide additional guidance to help parents manage their students’ online activity, and help students avoid unwanted exposure online.

Reddit Now Valued at $10b with New Funding Round
Reddit Now Valued at $10b with New Funding Round

Reddit has reported a new funding round, which will increase its valuation to $10 billion, and provide it with the capital that it needs as it looks forward to the next stage of its overall development. As explained by Reddit:

Future eCommerce Trends to Watch Out For [Infographic]
Future eCommerce Trends to Watch Out For [Infographic]

eCommerce is on the rise, with the pandemic significantly accelerating the already present shift to online shopping, which is set to transform how most people interact with all forms of retail brands. That makes it an essential consideration for nearly

How Interview Feedback Made Me a Better Candidate
How Interview Feedback Made Me a Better Candidate

My nerves didn’t go away just because I was looking forward to my interview with Seer. But what did go away was the feeling of uncertainty. Besides, most interviewers expect that the candidate will be nervous, and the interviewer will